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NEWS
Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
RELATED STORIES
  Les Mills to offer free virtual classes on National Fitness Day


Les Mills UK has teamed up with ukactive to offer its Born To Move virtual class to 10,000 schools across the UK for free on National Fitness Day later this month.
  Alliance bolsters development team to meet growth


Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.
  Les Mills enters commercial office to get workers fit


Global fitness brand Les Mills has teamed up with a commercial property company to offer office employees the chance to get fit while at work – the first time the brand has been involved in such a project.
  Group fitness giant Les Mills gains CIMSPA endorsement


Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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NEWS
Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
RELATED STORIES
Les Mills to offer free virtual classes on National Fitness Day


Les Mills UK has teamed up with ukactive to offer its Born To Move virtual class to 10,000 schools across the UK for free on National Fitness Day later this month.
Alliance bolsters development team to meet growth


Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.
Les Mills enters commercial office to get workers fit


Global fitness brand Les Mills has teamed up with a commercial property company to offer office employees the chance to get fit while at work – the first time the brand has been involved in such a project.
Group fitness giant Les Mills gains CIMSPA endorsement


Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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