Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Potential designs unveiled for both San Francisco and Los Angeles as Lucas Museum saga continues
POSTED 27 Oct 2016 . BY Kim Megson
MAD's proposal for the Los Angeles site Credit: Lucas Museum of Narrative Art
The saga of George Lucas’ long-running attempt to build a Museum of Narrative Arts in the US has taken another surprising twist, with concept designs released for locations in both San Francisco and Los Angeles.

The Star Wars creator has been trying to establish the museum – which will explore how imagery tells stories from illustration to comics and films – for several years. His ambition to build it on a site by Chicago’s Lake Michigan was recently scuppered by legal challenges from local campaign group Friends of the Parks.

Lucas has responded by pursuing the two alternative options. As with the futuristic Chicago proposal, both museum designs been created by Ma Yansong and his studio MAD Architects.

The San Francisco museum is earmarked for a site on Treasure Island in San Francisco Bay, reportedly as part of a masterplanned district designed by Skidmore, Owings & Merril. Interior spaces would stretch an estimated 275,000sq ft (25,500sq m).

The second location is Exposition Park in Los Angeles, near the Natural History Museum. It would have the same amount of interior space and up to seven acres of parkland around it.

While rather different to the Chicago proposal, both designs demonstrate the type of streamlined, fluid forms typical of Ma’s work and both provide similar spaces for the public to walk underneath parts of the structure. In an exclusive interview with CLADmag, he described his architectural philosophy as “moving beyond nature” and described creating form as “like an acting technique” that can evoke a variety of emotional responses.

“We should always be talking about the shape of the buildings around us,” he said, “and the buildings around us should be more elegant. Some people say that the space you create is the most vital part of the architectural experience. While I agree it’s very important, it is the visual aspect of buildings that is unavoidable. We can’t forget that.”

According to the LA Times, Lucas is likely to make a final decision on which proposal to pursue in the next four months after gauging levels of support for the respective schemes.
The LA museum would be located in Exposition Park, near the Natural History Museum. Credit: Lucas Museum of Narrative Art
The San Francisco proposal Credit: Lucas Museum of Narrative Art
The second option would sit on Treasure Island in San Francisco Bay Credit: Lucas Museum of Narrative Art
The original design for a site by Chicago's Lake Michigan, that was scuppered by legal objections Credit: Lucas Museum of Narrative Art
PROJECT PROFILE:

Museum of Narrative Art
George Lucas and MAD Architects reveal designs for the Museum of Narrative Art in Chicago.

Location: Chicago , United States
Budget: US$300m (€220m, £179m)

RELATED STORIES
  FEATURE: Interview: Ma Yansong


The founder of MAD on nature and urbanism, the Harbin Opera House and battling conservatism
  Lucas museum coming to California after director drops Chicago plans


After nearly two years of legal disputes, George Lucas has finally pulled the plug on plans for his Museum of Narrative Art in Chicago, with the director now thought to be eyeing San Francisco or Los Angeles for his legacy project.
  George Lucas looking for alternative museum sites as Chicago plan unravels


After nearly two years of legal wrangling, George Lucas looks to have given up on Chicago as a viable option for his Museum of Narrative Art, with the filmmaker’s wife saying they were “seriously pursuing” alternative locations.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Potential designs unveiled for both San Francisco and Los Angeles as Lucas Museum saga continues
POSTED 27 Oct 2016 . BY Kim Megson
MAD's proposal for the Los Angeles site Credit: Lucas Museum of Narrative Art
The saga of George Lucas’ long-running attempt to build a Museum of Narrative Arts in the US has taken another surprising twist, with concept designs released for locations in both San Francisco and Los Angeles.

The Star Wars creator has been trying to establish the museum – which will explore how imagery tells stories from illustration to comics and films – for several years. His ambition to build it on a site by Chicago’s Lake Michigan was recently scuppered by legal challenges from local campaign group Friends of the Parks.

Lucas has responded by pursuing the two alternative options. As with the futuristic Chicago proposal, both museum designs been created by Ma Yansong and his studio MAD Architects.

The San Francisco museum is earmarked for a site on Treasure Island in San Francisco Bay, reportedly as part of a masterplanned district designed by Skidmore, Owings & Merril. Interior spaces would stretch an estimated 275,000sq ft (25,500sq m).

The second location is Exposition Park in Los Angeles, near the Natural History Museum. It would have the same amount of interior space and up to seven acres of parkland around it.

While rather different to the Chicago proposal, both designs demonstrate the type of streamlined, fluid forms typical of Ma’s work and both provide similar spaces for the public to walk underneath parts of the structure. In an exclusive interview with CLADmag, he described his architectural philosophy as “moving beyond nature” and described creating form as “like an acting technique” that can evoke a variety of emotional responses.

“We should always be talking about the shape of the buildings around us,” he said, “and the buildings around us should be more elegant. Some people say that the space you create is the most vital part of the architectural experience. While I agree it’s very important, it is the visual aspect of buildings that is unavoidable. We can’t forget that.”

According to the LA Times, Lucas is likely to make a final decision on which proposal to pursue in the next four months after gauging levels of support for the respective schemes.
The LA museum would be located in Exposition Park, near the Natural History Museum. Credit: Lucas Museum of Narrative Art
The San Francisco proposal Credit: Lucas Museum of Narrative Art
The second option would sit on Treasure Island in San Francisco Bay Credit: Lucas Museum of Narrative Art
The original design for a site by Chicago's Lake Michigan, that was scuppered by legal objections Credit: Lucas Museum of Narrative Art
RELATED STORIES
FEATURE: Interview: Ma Yansong


The founder of MAD on nature and urbanism, the Harbin Opera House and battling conservatism
Lucas museum coming to California after director drops Chicago plans


After nearly two years of legal disputes, George Lucas has finally pulled the plug on plans for his Museum of Narrative Art in Chicago, with the director now thought to be eyeing San Francisco or Los Angeles for his legacy project.
George Lucas looking for alternative museum sites as Chicago plan unravels


After nearly two years of legal wrangling, George Lucas looks to have given up on Chicago as a viable option for his Museum of Narrative Art, with the filmmaker’s wife saying they were “seriously pursuing” alternative locations.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS