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NEWS
Potential designs unveiled for both San Francisco and Los Angeles as Lucas Museum saga continues
POSTED 27 Oct 2016 . BY Kim Megson
MAD's proposal for the Los Angeles site Credit: Lucas Museum of Narrative Art
The saga of George Lucas’ long-running attempt to build a Museum of Narrative Arts in the US has taken another surprising twist, with concept designs released for locations in both San Francisco and Los Angeles.

The Star Wars creator has been trying to establish the museum – which will explore how imagery tells stories from illustration to comics and films – for several years. His ambition to build it on a site by Chicago’s Lake Michigan was recently scuppered by legal challenges from local campaign group Friends of the Parks.

Lucas has responded by pursuing the two alternative options. As with the futuristic Chicago proposal, both museum designs been created by Ma Yansong and his studio MAD Architects.

The San Francisco museum is earmarked for a site on Treasure Island in San Francisco Bay, reportedly as part of a masterplanned district designed by Skidmore, Owings & Merril. Interior spaces would stretch an estimated 275,000sq ft (25,500sq m).

The second location is Exposition Park in Los Angeles, near the Natural History Museum. It would have the same amount of interior space and up to seven acres of parkland around it.

While rather different to the Chicago proposal, both designs demonstrate the type of streamlined, fluid forms typical of Ma’s work and both provide similar spaces for the public to walk underneath parts of the structure. In an exclusive interview with CLADmag, he described his architectural philosophy as “moving beyond nature” and described creating form as “like an acting technique” that can evoke a variety of emotional responses.

“We should always be talking about the shape of the buildings around us,” he said, “and the buildings around us should be more elegant. Some people say that the space you create is the most vital part of the architectural experience. While I agree it’s very important, it is the visual aspect of buildings that is unavoidable. We can’t forget that.”

According to the LA Times, Lucas is likely to make a final decision on which proposal to pursue in the next four months after gauging levels of support for the respective schemes.
The LA museum would be located in Exposition Park, near the Natural History Museum. Credit: Lucas Museum of Narrative Art
The San Francisco proposal Credit: Lucas Museum of Narrative Art
The second option would sit on Treasure Island in San Francisco Bay Credit: Lucas Museum of Narrative Art
The original design for a site by Chicago's Lake Michigan, that was scuppered by legal objections Credit: Lucas Museum of Narrative Art
PROJECT PROFILE:

Museum of Narrative Art
George Lucas and MAD Architects reveal designs for the Museum of Narrative Art in Chicago.

Location: Chicago , United States
Budget: US$300m (€220m, £179m)

RELATED STORIES
  FEATURE: Interview: Ma Yansong


The founder of MAD on nature and urbanism, the Harbin Opera House and battling conservatism
  Lucas museum coming to California after director drops Chicago plans


After nearly two years of legal disputes, George Lucas has finally pulled the plug on plans for his Museum of Narrative Art in Chicago, with the director now thought to be eyeing San Francisco or Los Angeles for his legacy project.
  George Lucas looking for alternative museum sites as Chicago plan unravels


After nearly two years of legal wrangling, George Lucas looks to have given up on Chicago as a viable option for his Museum of Narrative Art, with the filmmaker’s wife saying they were “seriously pursuing” alternative locations.
MORE NEWS
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIARY

 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Potential designs unveiled for both San Francisco and Los Angeles as Lucas Museum saga continues
POSTED 27 Oct 2016 . BY Kim Megson
MAD's proposal for the Los Angeles site Credit: Lucas Museum of Narrative Art
The saga of George Lucas’ long-running attempt to build a Museum of Narrative Arts in the US has taken another surprising twist, with concept designs released for locations in both San Francisco and Los Angeles.

The Star Wars creator has been trying to establish the museum – which will explore how imagery tells stories from illustration to comics and films – for several years. His ambition to build it on a site by Chicago’s Lake Michigan was recently scuppered by legal challenges from local campaign group Friends of the Parks.

Lucas has responded by pursuing the two alternative options. As with the futuristic Chicago proposal, both museum designs been created by Ma Yansong and his studio MAD Architects.

The San Francisco museum is earmarked for a site on Treasure Island in San Francisco Bay, reportedly as part of a masterplanned district designed by Skidmore, Owings & Merril. Interior spaces would stretch an estimated 275,000sq ft (25,500sq m).

The second location is Exposition Park in Los Angeles, near the Natural History Museum. It would have the same amount of interior space and up to seven acres of parkland around it.

While rather different to the Chicago proposal, both designs demonstrate the type of streamlined, fluid forms typical of Ma’s work and both provide similar spaces for the public to walk underneath parts of the structure. In an exclusive interview with CLADmag, he described his architectural philosophy as “moving beyond nature” and described creating form as “like an acting technique” that can evoke a variety of emotional responses.

“We should always be talking about the shape of the buildings around us,” he said, “and the buildings around us should be more elegant. Some people say that the space you create is the most vital part of the architectural experience. While I agree it’s very important, it is the visual aspect of buildings that is unavoidable. We can’t forget that.”

According to the LA Times, Lucas is likely to make a final decision on which proposal to pursue in the next four months after gauging levels of support for the respective schemes.
The LA museum would be located in Exposition Park, near the Natural History Museum. Credit: Lucas Museum of Narrative Art
The San Francisco proposal Credit: Lucas Museum of Narrative Art
The second option would sit on Treasure Island in San Francisco Bay Credit: Lucas Museum of Narrative Art
The original design for a site by Chicago's Lake Michigan, that was scuppered by legal objections Credit: Lucas Museum of Narrative Art
RELATED STORIES
FEATURE: Interview: Ma Yansong


The founder of MAD on nature and urbanism, the Harbin Opera House and battling conservatism
Lucas museum coming to California after director drops Chicago plans


After nearly two years of legal disputes, George Lucas has finally pulled the plug on plans for his Museum of Narrative Art in Chicago, with the director now thought to be eyeing San Francisco or Los Angeles for his legacy project.
George Lucas looking for alternative museum sites as Chicago plan unravels


After nearly two years of legal wrangling, George Lucas looks to have given up on Chicago as a viable option for his Museum of Narrative Art, with the filmmaker’s wife saying they were “seriously pursuing” alternative locations.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS