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NEWS
GLL to invest in technology to improve customer experience
POSTED 06 Jul 2017 . BY Deven Pamben
Better is GLL"s customer-facing brand
Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."
RELATED STORIES
  GLL awarded West Oxfordshire leisure management contract


Charitable social enterprise Greenwich Leisure Limited (GLL) has been awarded a 10-year contract to run eight West Oxfordshire sports facilities following a competitive re-tender process.
  GLL publishes open data to boost physical activity participation


Social enterprise Greenwich Leisure Limited (GLL) has teamed up with the Open Data Institute to share leisure activity information as it looks to broaden community reach and participation opportunities across its 250-plus sites.
  GLL in drive to recruit older lifeguards


Leisure centre operator Greenwich Leisure Limited (GLL) has launched a campaign to recruit older people to help tackle the national shortage of lifeguards.
  GLL acquires FitSpace to boost its budget gym offering


Greenwich Leisure Limited (GLL) has grown its network of Better gyms with the purchase of FitSpace - strengthening its position in the low-cost market.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
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Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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Jobs    News   Products   Magazine   Subscribe
NEWS
GLL to invest in technology to improve customer experience
POSTED 06 Jul 2017 . BY Deven Pamben
Better is GLL"s customer-facing brand
Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."
RELATED STORIES
GLL awarded West Oxfordshire leisure management contract


Charitable social enterprise Greenwich Leisure Limited (GLL) has been awarded a 10-year contract to run eight West Oxfordshire sports facilities following a competitive re-tender process.
GLL publishes open data to boost physical activity participation


Social enterprise Greenwich Leisure Limited (GLL) has teamed up with the Open Data Institute to share leisure activity information as it looks to broaden community reach and participation opportunities across its 250-plus sites.
GLL in drive to recruit older lifeguards


Leisure centre operator Greenwich Leisure Limited (GLL) has launched a campaign to recruit older people to help tackle the national shortage of lifeguards.
GLL acquires FitSpace to boost its budget gym offering


Greenwich Leisure Limited (GLL) has grown its network of Better gyms with the purchase of FitSpace - strengthening its position in the low-cost market.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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