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Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience
POSTED 04 May 2018 . BY Kim Megson
The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context

We are honoured to be given the opportunity to engage with the City of Paris to reimagine and improve the experience for everyone of Paris’s most iconic and beloved landmark
– Amanda Levete, AL_A founder
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor experience.

Groups led by AL_A, Gustafson, Porter + Bowman, Agence Ter and Koz Architectes are in the running for the large-scale project, which covers a 540,000sq m area either side of the River Seine.

Paris mayor Anne Hidalgo has voiced the city’s ambition to make every visit to the landmark more enjoyable and accessible by rebalancing the use of the public space for the benefit of the tower’s seven million visitors and the 20 million who pass by each year.

Plans include the accentuation of the architectural quality of the tower, the enhancement of the pedestrian experience at the base of the tower and the improvement of the surrounding public transport networks.

The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context.

The completion of the project in 2023 will allow the Eiffel Tower to play a leading role in the 2024 Paris Olympic and Paralympic Games.

"It is not a question of reinventing the Eiffel Tower, but of magnifying it by connecting it with its environment – be it the Seine, the Trocadero or the Champ de Mars," said Jean-Louis Missika, deputy in charge of urban planning and architecture for the city.

Speaking about her firm’s place on the shortlist, AL_A founder Amanda Levete said: “The Tour Eiffel is a national symbol etched into a global consciousness and its iconography is understood across generations and cultures. We are honoured to be given the opportunity to engage with the city of Paris to reimagine and improve the experience for every one of Paris’s most iconic and beloved landmark.”

The shortlisted teams are as follows:

• AL_A [UK] and Gross.Max [UK]

• Gustafson Porter + Bowman [UK]

• Agence Ter [FR] and Carlo Ratti Associati [IT]

• Koz Architectes [FR], Jun’ya Ishigami (JP) and Atelier Roberta [FR]

RELATED STORIES
  Beach volleyball at the Eiffel Tower and more as IOC approves plans for Paris 2024 Olympics


The International Olympic Committee (IOC) has officially approved plans to transform Paris into an Olympic Park for the 2024 Olympic and Paralympic Games – a decision which will see sporting events take place against the spectacular backdrop of the city’s historic buildings, streets and landmarks.
  Eiffel Tower to undergo 15-year €300m renovation


France’s most iconic landmark is about to undergo a €300m (US$320m, £260m) renovation, with officials announcing a massive 15-year project that will preserve the attraction for many decades.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience
POSTED 04 May 2018 . BY Kim Megson
The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context
We are honoured to be given the opportunity to engage with the City of Paris to reimagine and improve the experience for everyone of Paris’s most iconic and beloved landmark
– Amanda Levete, AL_A founder
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor experience.

Groups led by AL_A, Gustafson, Porter + Bowman, Agence Ter and Koz Architectes are in the running for the large-scale project, which covers a 540,000sq m area either side of the River Seine.

Paris mayor Anne Hidalgo has voiced the city’s ambition to make every visit to the landmark more enjoyable and accessible by rebalancing the use of the public space for the benefit of the tower’s seven million visitors and the 20 million who pass by each year.

Plans include the accentuation of the architectural quality of the tower, the enhancement of the pedestrian experience at the base of the tower and the improvement of the surrounding public transport networks.

The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context.

The completion of the project in 2023 will allow the Eiffel Tower to play a leading role in the 2024 Paris Olympic and Paralympic Games.

"It is not a question of reinventing the Eiffel Tower, but of magnifying it by connecting it with its environment – be it the Seine, the Trocadero or the Champ de Mars," said Jean-Louis Missika, deputy in charge of urban planning and architecture for the city.

Speaking about her firm’s place on the shortlist, AL_A founder Amanda Levete said: “The Tour Eiffel is a national symbol etched into a global consciousness and its iconography is understood across generations and cultures. We are honoured to be given the opportunity to engage with the city of Paris to reimagine and improve the experience for every one of Paris’s most iconic and beloved landmark.”

The shortlisted teams are as follows:

• AL_A [UK] and Gross.Max [UK]

• Gustafson Porter + Bowman [UK]

• Agence Ter [FR] and Carlo Ratti Associati [IT]

• Koz Architectes [FR], Jun’ya Ishigami (JP) and Atelier Roberta [FR]

RELATED STORIES
Beach volleyball at the Eiffel Tower and more as IOC approves plans for Paris 2024 Olympics


The International Olympic Committee (IOC) has officially approved plans to transform Paris into an Olympic Park for the 2024 Olympic and Paralympic Games – a decision which will see sporting events take place against the spectacular backdrop of the city’s historic buildings, streets and landmarks.
Eiffel Tower to undergo 15-year €300m renovation


France’s most iconic landmark is about to undergo a €300m (US$320m, £260m) renovation, with officials announcing a massive 15-year project that will preserve the attraction for many decades.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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