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Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience
POSTED 04 May 2018 . BY Kim Megson
The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context

We are honoured to be given the opportunity to engage with the City of Paris to reimagine and improve the experience for everyone of Paris’s most iconic and beloved landmark
– Amanda Levete, AL_A founder
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor experience.

Groups led by AL_A, Gustafson, Porter + Bowman, Agence Ter and Koz Architectes are in the running for the large-scale project, which covers a 540,000sq m area either side of the River Seine.

Paris mayor Anne Hidalgo has voiced the city’s ambition to make every visit to the landmark more enjoyable and accessible by rebalancing the use of the public space for the benefit of the tower’s seven million visitors and the 20 million who pass by each year.

Plans include the accentuation of the architectural quality of the tower, the enhancement of the pedestrian experience at the base of the tower and the improvement of the surrounding public transport networks.

The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context.

The completion of the project in 2023 will allow the Eiffel Tower to play a leading role in the 2024 Paris Olympic and Paralympic Games.

"It is not a question of reinventing the Eiffel Tower, but of magnifying it by connecting it with its environment – be it the Seine, the Trocadero or the Champ de Mars," said Jean-Louis Missika, deputy in charge of urban planning and architecture for the city.

Speaking about her firm’s place on the shortlist, AL_A founder Amanda Levete said: “The Tour Eiffel is a national symbol etched into a global consciousness and its iconography is understood across generations and cultures. We are honoured to be given the opportunity to engage with the city of Paris to reimagine and improve the experience for every one of Paris’s most iconic and beloved landmark.”

The shortlisted teams are as follows:

• AL_A [UK] and Gross.Max [UK]

• Gustafson Porter + Bowman [UK]

• Agence Ter [FR] and Carlo Ratti Associati [IT]

• Koz Architectes [FR], Jun’ya Ishigami (JP) and Atelier Roberta [FR]

RELATED STORIES
  Beach volleyball at the Eiffel Tower and more as IOC approves plans for Paris 2024 Olympics


The International Olympic Committee (IOC) has officially approved plans to transform Paris into an Olympic Park for the 2024 Olympic and Paralympic Games – a decision which will see sporting events take place against the spectacular backdrop of the city’s historic buildings, streets and landmarks.
  Eiffel Tower to undergo 15-year €300m renovation


France’s most iconic landmark is about to undergo a €300m (US$320m, £260m) renovation, with officials announcing a massive 15-year project that will preserve the attraction for many decades.
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience
POSTED 04 May 2018 . BY Kim Megson
The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context
We are honoured to be given the opportunity to engage with the City of Paris to reimagine and improve the experience for everyone of Paris’s most iconic and beloved landmark
– Amanda Levete, AL_A founder
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor experience.

Groups led by AL_A, Gustafson, Porter + Bowman, Agence Ter and Koz Architectes are in the running for the large-scale project, which covers a 540,000sq m area either side of the River Seine.

Paris mayor Anne Hidalgo has voiced the city’s ambition to make every visit to the landmark more enjoyable and accessible by rebalancing the use of the public space for the benefit of the tower’s seven million visitors and the 20 million who pass by each year.

Plans include the accentuation of the architectural quality of the tower, the enhancement of the pedestrian experience at the base of the tower and the improvement of the surrounding public transport networks.

The layout of the site will be simplified, and more seating areas and catering points will be offered, as will cultural elements that place the importance and history of the site into context.

The completion of the project in 2023 will allow the Eiffel Tower to play a leading role in the 2024 Paris Olympic and Paralympic Games.

"It is not a question of reinventing the Eiffel Tower, but of magnifying it by connecting it with its environment – be it the Seine, the Trocadero or the Champ de Mars," said Jean-Louis Missika, deputy in charge of urban planning and architecture for the city.

Speaking about her firm’s place on the shortlist, AL_A founder Amanda Levete said: “The Tour Eiffel is a national symbol etched into a global consciousness and its iconography is understood across generations and cultures. We are honoured to be given the opportunity to engage with the city of Paris to reimagine and improve the experience for every one of Paris’s most iconic and beloved landmark.”

The shortlisted teams are as follows:

• AL_A [UK] and Gross.Max [UK]

• Gustafson Porter + Bowman [UK]

• Agence Ter [FR] and Carlo Ratti Associati [IT]

• Koz Architectes [FR], Jun’ya Ishigami (JP) and Atelier Roberta [FR]

RELATED STORIES
Beach volleyball at the Eiffel Tower and more as IOC approves plans for Paris 2024 Olympics


The International Olympic Committee (IOC) has officially approved plans to transform Paris into an Olympic Park for the 2024 Olympic and Paralympic Games – a decision which will see sporting events take place against the spectacular backdrop of the city’s historic buildings, streets and landmarks.
Eiffel Tower to undergo 15-year €300m renovation


France’s most iconic landmark is about to undergo a €300m (US$320m, £260m) renovation, with officials announcing a massive 15-year project that will preserve the attraction for many decades.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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