Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Foreign directors given top positions in Italian museum sector shakeup
POSTED 01 Sep 2015 . BY Tom Anstey
Florence’s Gallerie degli Uffizi is one of Italy's leading visitor attractions, but draw significantly less than its foreign counterparts Credit: Shutterstock.com
After announcing plans in January for a historic shakeup of its museum sector, Italy’s Culture Ministry has appointed a number of foreign museum directors to prominent roles for the first time in the country’s history.

Among the 20 appointments, seven foreign directors have been given new roles with the hope of kicking Italy’s stuttering museums into gear. In addition 13 Italians have been appointed with four returning to the country after working in similar positions abroad.

The foreign directors are made up of Briton James Bradburne, who takes up the role of head of the Pinacoteca di Brera; German Eike Schmidt as director of the Uffizi; Frenchman Sylvain Bellenger to the Capodimonte in Naples; German Cecilie Hollberg to Florence’s Accademia Gallery; Austrian Peter Aufreiter as director at the National Gallery of Marche; Austrian Peter Assmann as director of Mantua’s Ducal Palace; and finally German Gabriel Zuchtriegel as director of the Paestum archaeology park in southern Italy.

Top museums such as Paris’ Louvre and London’s British Museum draw 8.5 million and five million visitors a year respectively. By contrast Italy’s prominent Uffizi Gallery in Florence welcomes just 1.5 million annually.

New directors will provide strategic leadership and management expertise for the selected museums. Each director will lead his or her respective administrative board and scientific committee.

Under the government’s previous system, Italy’s Culture Ministry managed the country’s museums and directors previously had little creative freedom or control. The new change in direction is designed to bring Italy’s top museums in line with the world’s top museums and galleries. The shakeup in policy also seeks to give directors a larger influence over annual budgets and allow easier methods of raising private income in the face of drastic funding cuts.

“We are turning a page,” said Dario Franceschini, Italy’s culture and tourism minister. “With these appointments, Italy’s museums will make up for lost decades. It is a historic step for Italy and its museums that will establish the basis for a modernisation of our museum system.”

RELATED STORIES
  Italy's Culture Ministry seeks 20 new directors as part of museum sector shakeup


Italy is on the hunt for 20 new directors to be installed in the country’s leading museums including Rome’s Galleria Borghese, Florence’s Gallerie degli Uffizi and Napoli’s Museo di Capodimonte, as part of a shakeup of the country’s entire museum sector.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Foreign directors given top positions in Italian museum sector shakeup
POSTED 01 Sep 2015 . BY Tom Anstey
Florence’s Gallerie degli Uffizi is one of Italy's leading visitor attractions, but draw significantly less than its foreign counterparts Credit: Shutterstock.com
After announcing plans in January for a historic shakeup of its museum sector, Italy’s Culture Ministry has appointed a number of foreign museum directors to prominent roles for the first time in the country’s history.

Among the 20 appointments, seven foreign directors have been given new roles with the hope of kicking Italy’s stuttering museums into gear. In addition 13 Italians have been appointed with four returning to the country after working in similar positions abroad.

The foreign directors are made up of Briton James Bradburne, who takes up the role of head of the Pinacoteca di Brera; German Eike Schmidt as director of the Uffizi; Frenchman Sylvain Bellenger to the Capodimonte in Naples; German Cecilie Hollberg to Florence’s Accademia Gallery; Austrian Peter Aufreiter as director at the National Gallery of Marche; Austrian Peter Assmann as director of Mantua’s Ducal Palace; and finally German Gabriel Zuchtriegel as director of the Paestum archaeology park in southern Italy.

Top museums such as Paris’ Louvre and London’s British Museum draw 8.5 million and five million visitors a year respectively. By contrast Italy’s prominent Uffizi Gallery in Florence welcomes just 1.5 million annually.

New directors will provide strategic leadership and management expertise for the selected museums. Each director will lead his or her respective administrative board and scientific committee.

Under the government’s previous system, Italy’s Culture Ministry managed the country’s museums and directors previously had little creative freedom or control. The new change in direction is designed to bring Italy’s top museums in line with the world’s top museums and galleries. The shakeup in policy also seeks to give directors a larger influence over annual budgets and allow easier methods of raising private income in the face of drastic funding cuts.

“We are turning a page,” said Dario Franceschini, Italy’s culture and tourism minister. “With these appointments, Italy’s museums will make up for lost decades. It is a historic step for Italy and its museums that will establish the basis for a modernisation of our museum system.”

RELATED STORIES
Italy's Culture Ministry seeks 20 new directors as part of museum sector shakeup


Italy is on the hunt for 20 new directors to be installed in the country’s leading museums including Rome’s Galleria Borghese, Florence’s Gallerie degli Uffizi and Napoli’s Museo di Capodimonte, as part of a shakeup of the country’s entire museum sector.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS