Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Fitness industry has a critical role to play in healthcare says new report
POSTED 12 Jan 2022 . BY Tom Walker
Social prescribing connects people to activities based on what interests them Credit: Shutterstock/ALPA PROD
A report has called for the government to encourage more social prescribing to ease pressures on the NHS
The report makes four key recommendations to develop and grow
These include raising awareness over the role of physical activity facilities
The report also calls for more leisure facilities to be connected to existing community networks
The UK government should encourage – and make it easier – for doctors and other health and care professionals to refer people to fitness facilities in order to reduce pressures on the health service.

A report launched today (12 January) calls for health clubs, leisure centres, gyms and swimming pools to serve more people through the mechanism of social prescribing.

Called Leading the Change: social prescribing within the fitness and leisure sector, the report outlines recommendations to members, partners and policymakers for growing the sector’s role in the health system.

Published by the UK Active Research Institute, it makes four key recommendations to develop and grow social prescribing.

These include raising awareness over the role of physical activity facilities and the social prescribing opportunities they offer in managing people's long-term health conditions.

The report also calls for more leisure facilities to be connected to existing community networks – in order to provide more opportunities for cross-sector partnerships – and for the sector-wide measurement of social prescribing to be aligned to NHS England’s Common Outcomes Framework.

Huw Edwards, CEO of UK Active, says the fitness and leisure sector already plays a "major role" in community healthcare, by providing rehabilitation from COVID-19 and cardiac, pulmonary and musculoskeletal conditions, as well as delivering 66 per cent of the nation’s cancer prehabilitation and rehabilitation services.

“As our health service comes under even greater pressures and the backlog for treatment grows, it's essential we look differently at how healthcare-related physical activity could be delivered in gyms and leisure centres within our communities," Edwards said.

“We publish this report at a critical moment for the future of our nation’s health, happiness and wellbeing and we must ensure every gym, pool and leisure centre is supported to survive the current financial crisis in order to fulfil their essential role in preventative health.

“Our findings indicate a strong desire and huge potential to expand social prescribing delivery within the fitness and leisure sectors, but we will need the full support of the Government and its agencies to support our sector, unlock the appropriate funding mechanisms, and raise awareness of these services in our facilities.

“We'll continue to work tirelessly with our partners in the health and social care world so we can realise the full potential of social prescribing within our sector and achieve our shared ambitions.”

Social prescribing connects people to community support in the fitness sector, based on what interests them, and helps address issues affecting their health and wellbeing.

Working alongside GPs, social prescribing link workers connect people to activities such as fitness groups, swimming, walking, dancing and running – depending on what the person likes and what will benefit them.

James Sanderson, CEO, National Academy of Social Prescribing, said: “Physical activity is often described as a ‘wonder drug’ because of the wide range of health conditions it can help prevent or treat. But for many of us, there are barriers to participating in sport or fitness activities – and that’s where social prescribing can make a real difference.

“This report demonstrates some of the good work that’s already happening in this area, but it’s also clear that there’s more to do to raise awareness about social prescribing in the sport and leisure sectors, and to ensure that providers have the resources and knowledge they need.

“We look forward to working with ukactive and other partners to help providers connect with social prescribing link workers and community groups. By working together, we can ensure that more people are able to get active in a way that meets their needs and preferences.”

To read an interview with James Sanderson, click here for HCM Issue 9/2021.

To download the Leading the Change: social prescribing within the fitness and leisure sector report, click here.
RELATED STORIES
  FEATURE: Opinion: Physical trainers as health workers


The bonds that existed long ago between exercise and healthcare must be reforged, says Muir Gray
  FEATURE: Interview: James Sanderson


The director of personalised care for NHS England and CEO of the National Academy of Social Prescribing talks to HCM about the role of health clubs
  Consultation on social prescribing to 'uncover physical activity sector’s full potential'


A consultation on social prescribing and other similar health programmes will look to "uncover the physical activity sector's full potential" and define its role in the wider healthcare system, supporting the NHS.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Fitness industry has a critical role to play in healthcare says new report
POSTED 12 Jan 2022 . BY Tom Walker
Social prescribing connects people to activities based on what interests them Credit: Shutterstock/ALPA PROD
A report has called for the government to encourage more social prescribing to ease pressures on the NHS
The report makes four key recommendations to develop and grow
These include raising awareness over the role of physical activity facilities
The report also calls for more leisure facilities to be connected to existing community networks
The UK government should encourage – and make it easier – for doctors and other health and care professionals to refer people to fitness facilities in order to reduce pressures on the health service.

A report launched today (12 January) calls for health clubs, leisure centres, gyms and swimming pools to serve more people through the mechanism of social prescribing.

Called Leading the Change: social prescribing within the fitness and leisure sector, the report outlines recommendations to members, partners and policymakers for growing the sector’s role in the health system.

Published by the UK Active Research Institute, it makes four key recommendations to develop and grow social prescribing.

These include raising awareness over the role of physical activity facilities and the social prescribing opportunities they offer in managing people's long-term health conditions.

The report also calls for more leisure facilities to be connected to existing community networks – in order to provide more opportunities for cross-sector partnerships – and for the sector-wide measurement of social prescribing to be aligned to NHS England’s Common Outcomes Framework.

Huw Edwards, CEO of UK Active, says the fitness and leisure sector already plays a "major role" in community healthcare, by providing rehabilitation from COVID-19 and cardiac, pulmonary and musculoskeletal conditions, as well as delivering 66 per cent of the nation’s cancer prehabilitation and rehabilitation services.

“As our health service comes under even greater pressures and the backlog for treatment grows, it's essential we look differently at how healthcare-related physical activity could be delivered in gyms and leisure centres within our communities," Edwards said.

“We publish this report at a critical moment for the future of our nation’s health, happiness and wellbeing and we must ensure every gym, pool and leisure centre is supported to survive the current financial crisis in order to fulfil their essential role in preventative health.

“Our findings indicate a strong desire and huge potential to expand social prescribing delivery within the fitness and leisure sectors, but we will need the full support of the Government and its agencies to support our sector, unlock the appropriate funding mechanisms, and raise awareness of these services in our facilities.

“We'll continue to work tirelessly with our partners in the health and social care world so we can realise the full potential of social prescribing within our sector and achieve our shared ambitions.”

Social prescribing connects people to community support in the fitness sector, based on what interests them, and helps address issues affecting their health and wellbeing.

Working alongside GPs, social prescribing link workers connect people to activities such as fitness groups, swimming, walking, dancing and running – depending on what the person likes and what will benefit them.

James Sanderson, CEO, National Academy of Social Prescribing, said: “Physical activity is often described as a ‘wonder drug’ because of the wide range of health conditions it can help prevent or treat. But for many of us, there are barriers to participating in sport or fitness activities – and that’s where social prescribing can make a real difference.

“This report demonstrates some of the good work that’s already happening in this area, but it’s also clear that there’s more to do to raise awareness about social prescribing in the sport and leisure sectors, and to ensure that providers have the resources and knowledge they need.

“We look forward to working with ukactive and other partners to help providers connect with social prescribing link workers and community groups. By working together, we can ensure that more people are able to get active in a way that meets their needs and preferences.”

To read an interview with James Sanderson, click here for HCM Issue 9/2021.

To download the Leading the Change: social prescribing within the fitness and leisure sector report, click here.
RELATED STORIES
FEATURE: Opinion: Physical trainers as health workers


The bonds that existed long ago between exercise and healthcare must be reforged, says Muir Gray
FEATURE: Interview: James Sanderson


The director of personalised care for NHS England and CEO of the National Academy of Social Prescribing talks to HCM about the role of health clubs
Consultation on social prescribing to 'uncover physical activity sector’s full potential'


A consultation on social prescribing and other similar health programmes will look to "uncover the physical activity sector's full potential" and define its role in the wider healthcare system, supporting the NHS.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS