First full-scale franchised Madame Tussauds to open in Budapest during 2022 | attractionsmanagement.com news
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First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
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NEWS
First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone


Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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