First full-scale franchised Madame Tussauds to open in Budapest during 2022 | attractionsmanagement.com news
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First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
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NEWS
First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone


Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
Saudi Arabia's General Entertainment Authority (GEA) has pledged to provide SAR500m (US$133m, €112m, £96m) worth of loans to companies, in order to create new attractions and entertainment projects in the country.
Hong Kong's Ocean Park opens Water World with 27 new outdoor and indoor attractions
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COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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