IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.
Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.
As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.
“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.
“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
