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NEWS
Firepower gears up for launch
POSTED 15 May 2001 . BY
After a massive regeneration project, the Royal Arsenal site on the banks of the river Thames in London will open on 27 May, as Firepower - The Royal Artillery Experience. Set in the buildings of the Royal Arsenal, the arsenal is being opened up to the public for the first time since the regiment's establishment in the early 19th century. Four listed buildings are being renovated in order to house the collection, including Europe's oldest Military Academy, purportedly designed by Hawksmoor in 1716 and where Wellington drew up his battle plans. Apart from the Heritage Zone, which the museum is the focus of within the Royal Arsenal site, there will be a Commercial Zone, Leisure Zone and Residential Zone. Firepower has been designed to tell the story of artillery and those who have served as members of the Royal Regiment of Artillery - The Gunners. The attraction's centrepiece is the Field of Fire, that puts viewers in the midst of battle. Bombs and shells whizz overhead, guns roar and smoke fills the room. The thoughts, feelings and actions of those involved in campaigns from the Second World War to Bosnia, are explored through film, poetry and music. Brian Waddell, chief executive of Firepower says the attraction breaks the mould by provoking thought on a delicate subject: Firepower creates an emotional attachment for visitors by looking at the human story of courage and endeavour. Firepower has been partly financed by the Heritage Lottery Fund, while the majority of funding has come from donations made by serving members of the Regiment of the Royal Artillery and from the vast army of former Gunners.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Firepower gears up for launch
POSTED 15 May 2001 . BY
After a massive regeneration project, the Royal Arsenal site on the banks of the river Thames in London will open on 27 May, as Firepower - The Royal Artillery Experience. Set in the buildings of the Royal Arsenal, the arsenal is being opened up to the public for the first time since the regiment's establishment in the early 19th century. Four listed buildings are being renovated in order to house the collection, including Europe's oldest Military Academy, purportedly designed by Hawksmoor in 1716 and where Wellington drew up his battle plans. Apart from the Heritage Zone, which the museum is the focus of within the Royal Arsenal site, there will be a Commercial Zone, Leisure Zone and Residential Zone. Firepower has been designed to tell the story of artillery and those who have served as members of the Royal Regiment of Artillery - The Gunners. The attraction's centrepiece is the Field of Fire, that puts viewers in the midst of battle. Bombs and shells whizz overhead, guns roar and smoke fills the room. The thoughts, feelings and actions of those involved in campaigns from the Second World War to Bosnia, are explored through film, poetry and music. Brian Waddell, chief executive of Firepower says the attraction breaks the mould by provoking thought on a delicate subject: Firepower creates an emotional attachment for visitors by looking at the human story of courage and endeavour. Firepower has been partly financed by the Heritage Lottery Fund, while the majority of funding has come from donations made by serving members of the Regiment of the Royal Artillery and from the vast army of former Gunners.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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