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NEWS
A 'real-life' pirate experience to launch in 2020
POSTED 20 Sep 2019 . BY Tom Walker
Rather than utilise technologies to create a themed experience in a single location, The Pirates Experience is a 'real-life' day and night adventure
A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020.

Rather than utilise technologies to create a themed experience in a single location, The Pirates Experience is a fully-immersive day and night adventure which takes place on a pirate-themed sailing ship accommodating 27 guests at a time.

An interactive, collaborative experience, the journey will see guests dress as pirates before boarding and sailing off on the ship. During the trip, guests will eat authentic pirate food, sing pirate songs, build a campsite and bury and dig a treasure chest.

Guests will then share their "loot" with the crew, celebrate over a dinner and finally turn in for the night aboard the ship.

The Pirates Experience will be owned and operated by Amusement Hub, a company created and directed by Luca Liboa.

Since conceiving the idea of The Pirates Experience in March 2016, Liboa has been fine-tuning the concept, while growing a “tribe” of entertainment and amusement specialists to bring the experience to life.

"Imagine wearing old pirate clothes, boarding a pirate ship and sailing for an unforgettable journey," Liboa said.

"Technologies, such as VR and augmented reality can at times isolate guests behind goggles and mobiles.

"Instead, the Pirates Experience is rooted in social dynamics typical of sailing and of pirate life – of human nature. Pulling ropes together, sharing bread and meals and singing along create a powerful sense of belonging. It makes guests experience a sense of well-being and create long-lasting memories.

"It will be a real adventure – no augmented reality, no VR, no special effects – only real emotions."

Amusement Hub is currently developing a number of other new concepts – such as The Bedouin Experience and themed experiences based on the Great Gatsby, Sherlock Holmes and Arabian Nights.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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NEWS
A 'real-life' pirate experience to launch in 2020
POSTED 20 Sep 2019 . BY Tom Walker
Rather than utilise technologies to create a themed experience in a single location, The Pirates Experience is a 'real-life' day and night adventure
A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020.

Rather than utilise technologies to create a themed experience in a single location, The Pirates Experience is a fully-immersive day and night adventure which takes place on a pirate-themed sailing ship accommodating 27 guests at a time.

An interactive, collaborative experience, the journey will see guests dress as pirates before boarding and sailing off on the ship. During the trip, guests will eat authentic pirate food, sing pirate songs, build a campsite and bury and dig a treasure chest.

Guests will then share their "loot" with the crew, celebrate over a dinner and finally turn in for the night aboard the ship.

The Pirates Experience will be owned and operated by Amusement Hub, a company created and directed by Luca Liboa.

Since conceiving the idea of The Pirates Experience in March 2016, Liboa has been fine-tuning the concept, while growing a “tribe” of entertainment and amusement specialists to bring the experience to life.

"Imagine wearing old pirate clothes, boarding a pirate ship and sailing for an unforgettable journey," Liboa said.

"Technologies, such as VR and augmented reality can at times isolate guests behind goggles and mobiles.

"Instead, the Pirates Experience is rooted in social dynamics typical of sailing and of pirate life – of human nature. Pulling ropes together, sharing bread and meals and singing along create a powerful sense of belonging. It makes guests experience a sense of well-being and create long-lasting memories.

"It will be a real adventure – no augmented reality, no VR, no special effects – only real emotions."

Amusement Hub is currently developing a number of other new concepts – such as The Bedouin Experience and themed experiences based on the Great Gatsby, Sherlock Holmes and Arabian Nights.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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