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Exclusive: Joanna Lumley aims to open up a 'world of stories' as patron of Peter Pan literary attraction in Scotland
POSTED 27 Nov 2018 . BY Tom Anstey

Moat Brae will give children and young people access to a whole new world of stories and creativity
– Joanna Lumley
With work well underway to develop a Peter Pan-themed literary visitor attraction in Scotland, its patron, Joanna Lumley, has spoken to Attractions Management about the scheme and what it will mean for a "forgotten corner of Scotland".

Expected to draw around 250,000 visitors a year to the Dumfries area of the country, the historic Moat Brae house – the inspiration for writer JM Barrie's Peter Pan – is undergoing a major redevelopment to transform it into a national centre for children’s literature and storytelling.

Lumley – who boasts an acting career spanning nearly five decades, has backed the project, throwing her weight behind it as the Peter Pan Moat Brae Trust’s patron.

"Moat Brae matters on many levels," said Lumley, speaking to Attractions Management. "Dumfries and the wider region have had a tough time economically for many years and a new international visitor attraction will make a valuable contribution to all the regeneration work taking place. It’s a very beautiful part of Britain and once people discover it they often return."

The Moat Brae Trust was established in 2009, to save the Georgian-era property, which was just three days away from being demolished when it was taken over by the group. Plans were then made to develop the historic location as the country’s first centre for children’s literature, with Lumley helping to raise £6.1m (US$8m, €6.9m) of the £8m (US$10.4m, €9m) needed for the full restoration.

"Ultimately my role is to focus attention on the really important things," she said. "That means shining a spotlight on the efforts being made by staff and volunteers at Moat Brae to create something that’ll be very special in the lives of generations of children."

As the birthplace of Peter Pan, the building and its gardens have a significant place in literary history. For Lumley, though it’s not just about the past, but also the future – the house will act as a place of inspiration for young people who are interested in the creative realms of writing, acting and art.

"Moat Brae will give children and young people access to a whole new world of stories and creativity," she said.

"Firing young imaginations is enormously important and that’s what Moat Brae is all about. The more we can ignite a love of stories in young people, the better. It’s by doing this that we will nurture the next generation of readers, writers, illustrators, actors, games designers and other creative adults."

To hear more from Joanna Lumley, check out the latest issue of Attractions Management, available here.
The house and its grounds were the inspiration for the Peter Pan story
LDN Architects are behind the Moat Brae redevelopment
RELATED STORIES
  FEATURE: People profile: Joanna Lumley


Iconic British actress Joanna Lumley has given her patronage to a Peter Pan-themed literary visitor attraction
  Joanna Lumley-backed Peter Pan centre to open late 2018 in Scotland


The inspiration behind the Peter Pan story, Moat Brae House, is being fully restored and turned into the National Centre for Children’s Literature and Storytelling in Dumfries, Scotland.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Exclusive: Joanna Lumley aims to open up a 'world of stories' as patron of Peter Pan literary attraction in Scotland
POSTED 27 Nov 2018 . BY Tom Anstey
Moat Brae will give children and young people access to a whole new world of stories and creativity
– Joanna Lumley
With work well underway to develop a Peter Pan-themed literary visitor attraction in Scotland, its patron, Joanna Lumley, has spoken to Attractions Management about the scheme and what it will mean for a "forgotten corner of Scotland".

Expected to draw around 250,000 visitors a year to the Dumfries area of the country, the historic Moat Brae house – the inspiration for writer JM Barrie's Peter Pan – is undergoing a major redevelopment to transform it into a national centre for children’s literature and storytelling.

Lumley – who boasts an acting career spanning nearly five decades, has backed the project, throwing her weight behind it as the Peter Pan Moat Brae Trust’s patron.

"Moat Brae matters on many levels," said Lumley, speaking to Attractions Management. "Dumfries and the wider region have had a tough time economically for many years and a new international visitor attraction will make a valuable contribution to all the regeneration work taking place. It’s a very beautiful part of Britain and once people discover it they often return."

The Moat Brae Trust was established in 2009, to save the Georgian-era property, which was just three days away from being demolished when it was taken over by the group. Plans were then made to develop the historic location as the country’s first centre for children’s literature, with Lumley helping to raise £6.1m (US$8m, €6.9m) of the £8m (US$10.4m, €9m) needed for the full restoration.

"Ultimately my role is to focus attention on the really important things," she said. "That means shining a spotlight on the efforts being made by staff and volunteers at Moat Brae to create something that’ll be very special in the lives of generations of children."

As the birthplace of Peter Pan, the building and its gardens have a significant place in literary history. For Lumley, though it’s not just about the past, but also the future – the house will act as a place of inspiration for young people who are interested in the creative realms of writing, acting and art.

"Moat Brae will give children and young people access to a whole new world of stories and creativity," she said.

"Firing young imaginations is enormously important and that’s what Moat Brae is all about. The more we can ignite a love of stories in young people, the better. It’s by doing this that we will nurture the next generation of readers, writers, illustrators, actors, games designers and other creative adults."

To hear more from Joanna Lumley, check out the latest issue of Attractions Management, available here.
The house and its grounds were the inspiration for the Peter Pan story
LDN Architects are behind the Moat Brae redevelopment
RELATED STORIES
FEATURE: People profile: Joanna Lumley


Iconic British actress Joanna Lumley has given her patronage to a Peter Pan-themed literary visitor attraction
Joanna Lumley-backed Peter Pan centre to open late 2018 in Scotland


The inspiration behind the Peter Pan story, Moat Brae House, is being fully restored and turned into the National Centre for Children’s Literature and Storytelling in Dumfries, Scotland.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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Shedd Aquarium upgrades its visitor experience with new Immersion Theater
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS