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NEWS
European Commission launches European Week of Sport
POSTED 27 Jul 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as "Bring a Buddy Parkrun" to get more people active
The first ever European Week of Sport will be held next month as part of plans to combat the decline in physical activity across the continent.

Taking place from 7-13 September, the initiative is being driven by the European Commission (EC) and will be organised at national, regional and local level and is structured to include themes and activities that appeal to all audiences.

The EC is encouraging clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

“European Week of Sport events can be large or small,” a spokesperson for the scheme said. “From new ideas to something you were already planning. Anything that gets people active qualifies – from tennis open days to organised walks.”

The week is structured around four “focus days” – education environment; workplace; outdoors; and sport clubs and fitness centres.

Confirmed events happening across Europe include Bring a Buddy Parkrun, fancy dress runs, family fun days, bike rides, sports club open days and taster sessions in a number of sports.

European Week of Sport comes at a time when participation in sport and physical activity is stagnating across European Union member states – and in some even declining.

According to the latest Eurobarometer on Physical Activity, 59 per cent of EU citizens "never or seldom" exercise or play sport – but 37 per cent sit more than 5.5 hours per day.

When asked for barriers to take part in sport, 42 per cent cited shortage of time while a further 20 per cent blamed lack of motivation.

The spokesperson for the EC added: “The Week is for everyone - regardless of age, background or fitness level.

“It should bring together individuals, public authorities, the sport movement, civil society organisations and the private sector. Through the focus on grassroots initiatives, the Week will inspire Europeans to be active on a regular basis and create opportunities in people’s everyday lives to exercise more.”

A social media campaign has been launched to support the initiative and will use the hashtag #BeActive.
RELATED STORIES
  Inaugural European Week of Sport activates 6 million people across 29 countries


More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.
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NEWS
European Commission launches European Week of Sport
POSTED 27 Jul 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as "Bring a Buddy Parkrun" to get more people active
The first ever European Week of Sport will be held next month as part of plans to combat the decline in physical activity across the continent.

Taking place from 7-13 September, the initiative is being driven by the European Commission (EC) and will be organised at national, regional and local level and is structured to include themes and activities that appeal to all audiences.

The EC is encouraging clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

“European Week of Sport events can be large or small,” a spokesperson for the scheme said. “From new ideas to something you were already planning. Anything that gets people active qualifies – from tennis open days to organised walks.”

The week is structured around four “focus days” – education environment; workplace; outdoors; and sport clubs and fitness centres.

Confirmed events happening across Europe include Bring a Buddy Parkrun, fancy dress runs, family fun days, bike rides, sports club open days and taster sessions in a number of sports.

European Week of Sport comes at a time when participation in sport and physical activity is stagnating across European Union member states – and in some even declining.

According to the latest Eurobarometer on Physical Activity, 59 per cent of EU citizens "never or seldom" exercise or play sport – but 37 per cent sit more than 5.5 hours per day.

When asked for barriers to take part in sport, 42 per cent cited shortage of time while a further 20 per cent blamed lack of motivation.

The spokesperson for the EC added: “The Week is for everyone - regardless of age, background or fitness level.

“It should bring together individuals, public authorities, the sport movement, civil society organisations and the private sector. Through the focus on grassroots initiatives, the Week will inspire Europeans to be active on a regular basis and create opportunities in people’s everyday lives to exercise more.”

A social media campaign has been launched to support the initiative and will use the hashtag #BeActive.
RELATED STORIES
Inaugural European Week of Sport activates 6 million people across 29 countries


More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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