VisitBritain has launched an official partner programme for its domestic marketing division.

Official partners, such as accommodation providers and attractions, will be recognised by a new marque sign and window stickers, to be used alongside the existing ‘i’ logo.

They will also be able to access national and international marketing – online, WAP and print advertising – and join a training programme for customer service and product knowledge, mystery shopper assessments, business development toolkits and Enjoy England point-of-sale and campaign materials.

Simon Bradley, general manager for customer relations at Enjoy England, said: “To continue to compete with rival destinations and prepare the ground for 2012, we must deliver excellence to visitors. Tourist information providers are at the frontline of promoting this country and our goal is to make them the gold medallists of English tourism.

“When visitors see the Official Partner marque, they can be assured they will find reliable information and inspiration from experts around the country.”

The scheme is open to existing tourism information centres, as well as information outlets, such as call centres, retailers and organisations, which intend to provide tourist information via the internet, mobile phones and kiosks.

New partners will be fully registered by spring and a consumer marketing campaign will take place this summer. Details: www.enjoyengland.com