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NEWS
Elon Musk unveils camouflaged solar roofs as 'beautiful' solution to creating sustainable energy
POSTED 01 Nov 2016 . BY Kim Megson
Elon Musk unveiled the solar roofs on the set of Desperate Housewives, with houses from he hit TV show modelling the technology Credit: Tesla

The goal is to make have solar roofs that look better than normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity
– Elon Musk
After teasing “a beautiful and sustainable” solar roof concept in August, billionaire entrepreneur and Tesla founder Elon Musk has fully unveiled the technology in a presentation at Universal Studios in Los Angeles.

Houses made famous in the US TV show Desperate Housewives modelled Musk’s camouflaged roof tiles, which come in four styles – Tuscan Glass Tile, Slate Glass Tile, Textured Glass Tile and Smooth Glass Tile. Each uses coloured film to almost completely disguise the presence of fully integrated solar cells. According to Musk, "The goal is to have solar roofs that look better than a normal roof."

Two of the billionaire’s companies, electric motor company Tesla and green energy provider SolarCity, in which he holds the largest stake, will undergo a merger if the move is approved by shareholders of the two companies following a vote on 17 November. The solar roof would be developed by the united firm as one of several integrated products designed to prioritise aesthetics and functionality for the sustainable generation, storage and consumption of energy.

The new solar roof concept has been designed for home use in mind, with sunlight captured by the tiles turned into electricity for immediate use or storage in one of Tesla’s at-home Powerwall batteries. However, the resilience of the tiles – demonstrated at the launch in a video in which one survives being dropped on from height by a kettlebell – and the fact they are to be scalable and customisable means the technology could one day be used for almost any building, including museums, hotels, stadiums and sports centres.

In the long-term, Musk said he wants to see developers shift away from the current trend of placing individual solar panels on top of a pre-existing roof structure in favour of his integrated solar roof proposition.

“We need to make solar panels as appealing as electric cars have become," he said. “The goal is to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity. Why would you buy anything else?”


Each solar roof tile uses coloured film to disguise the presence of fully integrated solar cells Credit: Tesla
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  Elon Musk teases plans for a solar roof that will be 'beautiful and sustainable'


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Hyperloop One, the Los Angeles firm racing to build the world’s first Hyperloop high-speed transport system, has partnered with Arup, AECOM and Bjarke Ingels Group (BIG) to realise its ambitions.
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NEWS
Elon Musk unveils camouflaged solar roofs as 'beautiful' solution to creating sustainable energy
POSTED 01 Nov 2016 . BY Kim Megson
Elon Musk unveiled the solar roofs on the set of Desperate Housewives, with houses from he hit TV show modelling the technology Credit: Tesla
The goal is to make have solar roofs that look better than normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity
– Elon Musk
After teasing “a beautiful and sustainable” solar roof concept in August, billionaire entrepreneur and Tesla founder Elon Musk has fully unveiled the technology in a presentation at Universal Studios in Los Angeles.

Houses made famous in the US TV show Desperate Housewives modelled Musk’s camouflaged roof tiles, which come in four styles – Tuscan Glass Tile, Slate Glass Tile, Textured Glass Tile and Smooth Glass Tile. Each uses coloured film to almost completely disguise the presence of fully integrated solar cells. According to Musk, "The goal is to have solar roofs that look better than a normal roof."

Two of the billionaire’s companies, electric motor company Tesla and green energy provider SolarCity, in which he holds the largest stake, will undergo a merger if the move is approved by shareholders of the two companies following a vote on 17 November. The solar roof would be developed by the united firm as one of several integrated products designed to prioritise aesthetics and functionality for the sustainable generation, storage and consumption of energy.

The new solar roof concept has been designed for home use in mind, with sunlight captured by the tiles turned into electricity for immediate use or storage in one of Tesla’s at-home Powerwall batteries. However, the resilience of the tiles – demonstrated at the launch in a video in which one survives being dropped on from height by a kettlebell – and the fact they are to be scalable and customisable means the technology could one day be used for almost any building, including museums, hotels, stadiums and sports centres.

In the long-term, Musk said he wants to see developers shift away from the current trend of placing individual solar panels on top of a pre-existing roof structure in favour of his integrated solar roof proposition.

“We need to make solar panels as appealing as electric cars have become," he said. “The goal is to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity. Why would you buy anything else?”


Each solar roof tile uses coloured film to disguise the presence of fully integrated solar cells Credit: Tesla
RELATED STORIES
Elon Musk teases plans for a solar roof that will be 'beautiful and sustainable'


Billionaire inventor and entrepreneur Elon Musk has teased his latest innovation: a customisable solar roof.
Could Elon Musk's Hyperloop revolutionise the world of leisure?


Hyperloop One, the Los Angeles firm racing to build the world’s first Hyperloop high-speed transport system, has partnered with Arup, AECOM and Bjarke Ingels Group (BIG) to realise its ambitions.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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