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NEWS
Eco-friendly Adidas trainers harness pollution to fuel physical activity
POSTED 16 Dec 2015 . BY Jak Phillips
The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content Credit: Adidas
As world leaders gathered in Paris last week to thrash out a deal to save the world from climate disaster, Adidas unveiled its own contribution to a greener planet: 3D-printed trainers fashioned from ocean plastic pollution.

The innovative footwear concept comes from the ongoing collaboration between Adidas and Parley for the Oceans – a creative initiative which seeks ways to repurpose ocean waste and raise awareness of the growing issue. The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can't afford to wait for directions any longer,” said said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.

“Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

Adidas has pledged to boost its green credentials through a number of initiatives, such as ending the use of plastic bags in its retail stores, ending the use of plastic microbeads across all its body care products and ceasing to use plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.

It is not yet clear whether Adidas has plans to bring the show to market, although the footwear giant has previously said it plans to dominate the market by focusing on innovative design.

The great leap forward in footwear is also a focus for fierce rival Nike, which recently unveiled a special edition hoverboard trainer – as imagined in the film Back to the Future.
RELATED STORIES
  Nike unveils self-lacing 'Back to the Future' trainers


Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’ was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
  Roger Federer launches NikeCourt community tennis project


Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon tournament.
  Fit to fly - Nike and Teague team up to create an 'Athlete’s Plane'


It’s no secret that athletes are said to have a ‘home-game advantage’, but how do teams combat the sometimes negative effects of ‘playing away’? Nike and design consultancy Teague have come up with a solution.
  Adidas could match Google Fit partnership with new wearable device


Details have emerged suggesting that Adidas is closing in on the launch of a new wearable fitness product, as the sportswear giant seeks to boost its presence in the booming technology marketplace.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Eco-friendly Adidas trainers harness pollution to fuel physical activity
POSTED 16 Dec 2015 . BY Jak Phillips
The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content Credit: Adidas
As world leaders gathered in Paris last week to thrash out a deal to save the world from climate disaster, Adidas unveiled its own contribution to a greener planet: 3D-printed trainers fashioned from ocean plastic pollution.

The innovative footwear concept comes from the ongoing collaboration between Adidas and Parley for the Oceans – a creative initiative which seeks ways to repurpose ocean waste and raise awareness of the growing issue. The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can't afford to wait for directions any longer,” said said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.

“Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

Adidas has pledged to boost its green credentials through a number of initiatives, such as ending the use of plastic bags in its retail stores, ending the use of plastic microbeads across all its body care products and ceasing to use plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.

It is not yet clear whether Adidas has plans to bring the show to market, although the footwear giant has previously said it plans to dominate the market by focusing on innovative design.

The great leap forward in footwear is also a focus for fierce rival Nike, which recently unveiled a special edition hoverboard trainer – as imagined in the film Back to the Future.
RELATED STORIES
Nike unveils self-lacing 'Back to the Future' trainers


Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’ was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
Roger Federer launches NikeCourt community tennis project


Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon tournament.
Fit to fly - Nike and Teague team up to create an 'Athlete’s Plane'


It’s no secret that athletes are said to have a ‘home-game advantage’, but how do teams combat the sometimes negative effects of ‘playing away’? Nike and design consultancy Teague have come up with a solution.
Adidas could match Google Fit partnership with new wearable device


Details have emerged suggesting that Adidas is closing in on the launch of a new wearable fitness product, as the sportswear giant seeks to boost its presence in the booming technology marketplace.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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