Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
EMD UK launches Classfinder to make 'finding exercise sessions as easy as ordering a pizza'
POSTED 09 Sep 2019 . BY Tom Walker
Classpass will feature more than 40,000 classes across the UK, ranging from HIIT to Yoga
A new directory of group fitness classes – claimed to be the largest of its kind – aims to make it easier for people to find suitable exercise sessions.

Featuring more than 40,000 classes across the UK, the new Classfinder will allow users to view nearby classes using their postcode. It will present a list of available activities and contact details for the instructor or organiser.

The platform, launched by EMD UK – the national governing body for group exercise – contains seven key group exercise discipline filters, including cardio, strength and conditioning and dance fitness. Users can also filter classes to include classes suitable for their specific needs, such as classes designed for new mothers or for those over 60.

Development work for Classfinder has received funding from Sport England and it has also been made open data-enabled through a partnership with the Open Data Institute (ODI).

The open data aspect will allow Instructors, leisure operators and other physical activity organisations open their class data via the ODI to automatically be seen in active searches.

“Classfinder revolutionises the way people search for group exercise classes," said Shelley Meyern, head of business development for EMD UK.

"No longer do you have to visit two, three, four different websites before finding the class you want – an extensive list of local classes can be displayed to the user in one place.

"This is a great tool to reach those who don’t know where to start with exercise, whether they are complete beginners or looking for a new challenge.”

RELATED STORIES
  EMD UK appoints Marcus Kingwell as CEO


EMD UK, the national governing body for group exercise, has appointed Marcus Kingwell, the current managing director of AoC Sport, as its CEO.
  Search begins for new EMD UK chief exec as Ross Perriam announces departure


EMD UK chief executive Ross Perriam has announced he will step down from his role in June 2019 – igniting a search for his replacement.
  Consumer launch of Class Finder confirmed for 'early 2019'


EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise platform' – to consumers in the new year.
  Exercise, Move, Dance Partnership rebrands as EMD UK


Exercise, Move, Dance Partnership (EMDP) - the national governing body for group exercise - has rebranded itself as EMD UK.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
EMD UK launches Classfinder to make 'finding exercise sessions as easy as ordering a pizza'
POSTED 09 Sep 2019 . BY Tom Walker
Classpass will feature more than 40,000 classes across the UK, ranging from HIIT to Yoga
A new directory of group fitness classes – claimed to be the largest of its kind – aims to make it easier for people to find suitable exercise sessions.

Featuring more than 40,000 classes across the UK, the new Classfinder will allow users to view nearby classes using their postcode. It will present a list of available activities and contact details for the instructor or organiser.

The platform, launched by EMD UK – the national governing body for group exercise – contains seven key group exercise discipline filters, including cardio, strength and conditioning and dance fitness. Users can also filter classes to include classes suitable for their specific needs, such as classes designed for new mothers or for those over 60.

Development work for Classfinder has received funding from Sport England and it has also been made open data-enabled through a partnership with the Open Data Institute (ODI).

The open data aspect will allow Instructors, leisure operators and other physical activity organisations open their class data via the ODI to automatically be seen in active searches.

“Classfinder revolutionises the way people search for group exercise classes," said Shelley Meyern, head of business development for EMD UK.

"No longer do you have to visit two, three, four different websites before finding the class you want – an extensive list of local classes can be displayed to the user in one place.

"This is a great tool to reach those who don’t know where to start with exercise, whether they are complete beginners or looking for a new challenge.”

RELATED STORIES
EMD UK appoints Marcus Kingwell as CEO


EMD UK, the national governing body for group exercise, has appointed Marcus Kingwell, the current managing director of AoC Sport, as its CEO.
Search begins for new EMD UK chief exec as Ross Perriam announces departure


EMD UK chief executive Ross Perriam has announced he will step down from his role in June 2019 – igniting a search for his replacement.
Consumer launch of Class Finder confirmed for 'early 2019'


EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise platform' – to consumers in the new year.
Exercise, Move, Dance Partnership rebrands as EMD UK


Exercise, Move, Dance Partnership (EMDP) - the national governing body for group exercise - has rebranded itself as EMD UK.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS