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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
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  EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
RELATED STORIES
EFDS: Activity providers need to be more proactive in reaching disabled people


Physical activity providers need to be more “proactive” in trying to appeal to the disabled population, according to the chief executive of the English Federation of Disability Sport (EFDS).
EFDS consortium wins £4.5m Spirit of 2012 grant


A consortium headed up by the English Federation of Disability Sport (EFDS) has bagged a £4.5m (US$6.4m, €5.9m) grant to get people active across 18 locations in the UK.
EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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