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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
RELATED STORIES
  EFDS: Activity providers need to be more proactive in reaching disabled people


Physical activity providers need to be more “proactive” in trying to appeal to the disabled population, according to the chief executive of the English Federation of Disability Sport (EFDS).
  EFDS consortium wins £4.5m Spirit of 2012 grant


A consortium headed up by the English Federation of Disability Sport (EFDS) has bagged a £4.5m (US$6.4m, €5.9m) grant to get people active across 18 locations in the UK.
  EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
RELATED STORIES
EFDS: Activity providers need to be more proactive in reaching disabled people


Physical activity providers need to be more “proactive” in trying to appeal to the disabled population, according to the chief executive of the English Federation of Disability Sport (EFDS).
EFDS consortium wins £4.5m Spirit of 2012 grant


A consortium headed up by the English Federation of Disability Sport (EFDS) has bagged a £4.5m (US$6.4m, €5.9m) grant to get people active across 18 locations in the UK.
EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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