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NEWS
Global travel market bracing itself for 'Trump Downturn'
POSTED 08 Nov 2016 . BY Tom Anstey
A Trump win could have a disastrous effect on the global tourism market
Analysts have predicted that a Donald Trump win in today’s (8 November) US Presidential election would have a similar effect to the UK’s Brexit vote, with the potential result sending shockwaves worldwide thanks to a weakened dollar.

Speaking at the World Travel Market in London, Caroline Bremner, head of travel for market research firm Euromonitor, explained that its economists had created two models based on the result of the US election, with a Trump win spelling misery for the US and its overseas travel markets.

“At Euromonitor our economists have created a Trump scenario, which is called the Trump Downturn,” she said. “Based on what would happen if Donald Trump wins today’s election, it would reduce the US economy over the next five year by just under 5 per cent, meaning that instead of a predicted growth of 1.5 to 2 per cent for 2017, the US economy would have marginal growth - around about 0.3 per cent next year. When the US economy slows, that has a drag effect on the global economy.”

According to Euromonitor, a potential Trump win would echo the effects of the UK’s decision to leave the European Union, with the shock to the US political system having a knock-on effect for the economy.

“Ultimately we could see the dollar depreciate just as we saw with the pound,” she said. “When the dollar depreciates that means US travellers have less money to travel abroad. It’s good for the domestic economy tourism-wise but not great for the outbound market.”

With the UK still reeling from the effects of Brexit, a similar set of circumstances for the US would be doubly hard for the country, with the country being its largest spender. According to Bremner, the UK wouldn’t be the only nation to feel the pinch, with the US being the number one outbound market globally.

The other model, which predicts a win for Hillary Clinton, is the preferred result for the tourism and travel market, with the result meaning stabilisation.

“If it’s a Clinton win, that’s the status quo, a continuation of the policies to date”, said Bremner. “Barack Obama came in and wasn’t convinced by the travel and tourism industry, but under his tenure, he created Brand USA and set a target to achieve 100 million visitors over the next 5 to 10 years. His initiatives have helped to boost the appeal of the US as a destination, which has so far been a success.”
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NEWS
Global travel market bracing itself for 'Trump Downturn'
POSTED 08 Nov 2016 . BY Tom Anstey
A Trump win could have a disastrous effect on the global tourism market
Analysts have predicted that a Donald Trump win in today’s (8 November) US Presidential election would have a similar effect to the UK’s Brexit vote, with the potential result sending shockwaves worldwide thanks to a weakened dollar.

Speaking at the World Travel Market in London, Caroline Bremner, head of travel for market research firm Euromonitor, explained that its economists had created two models based on the result of the US election, with a Trump win spelling misery for the US and its overseas travel markets.

“At Euromonitor our economists have created a Trump scenario, which is called the Trump Downturn,” she said. “Based on what would happen if Donald Trump wins today’s election, it would reduce the US economy over the next five year by just under 5 per cent, meaning that instead of a predicted growth of 1.5 to 2 per cent for 2017, the US economy would have marginal growth - around about 0.3 per cent next year. When the US economy slows, that has a drag effect on the global economy.”

According to Euromonitor, a potential Trump win would echo the effects of the UK’s decision to leave the European Union, with the shock to the US political system having a knock-on effect for the economy.

“Ultimately we could see the dollar depreciate just as we saw with the pound,” she said. “When the dollar depreciates that means US travellers have less money to travel abroad. It’s good for the domestic economy tourism-wise but not great for the outbound market.”

With the UK still reeling from the effects of Brexit, a similar set of circumstances for the US would be doubly hard for the country, with the country being its largest spender. According to Bremner, the UK wouldn’t be the only nation to feel the pinch, with the US being the number one outbound market globally.

The other model, which predicts a win for Hillary Clinton, is the preferred result for the tourism and travel market, with the result meaning stabilisation.

“If it’s a Clinton win, that’s the status quo, a continuation of the policies to date”, said Bremner. “Barack Obama came in and wasn’t convinced by the travel and tourism industry, but under his tenure, he created Brand USA and set a target to achieve 100 million visitors over the next 5 to 10 years. His initiatives have helped to boost the appeal of the US as a destination, which has so far been a success.”
RELATED STORIES
Donald Trump kickstarts major hotel and leisure upgrades at Scottish golf resort


US tycoon Donald Trump is aiming to step up the £200m refurbishment of the Turnberry golf resort in South Ayrshire, Scotland, bringing in a team of constructors and designers to realise his vision for the hotel element.
Trump's Aberdeen golf development to take off again


Donald Trump is progressing with long-delayed proposals to expand his hotel and leisure development at Menie Estate, Aberdeenshire, which currently hosts the five-star Trump International Golf Links.
US$193.5m Trump Bay Street Tower breaks ground in Jersey City


Donald Trump’s US$193.5m (€142m, £116m) joint venture with Kushner Cos and KABR Group broke ground this month on a 50-storey residential tower in the heart of the Powerhouse Arts District of Jersey City in New Jersey, US.
Donald Trump buys Scotland's Turnberry golf course and resort


Donald Trump has made his latest foray into the British Isles’ golf resort market with the purchase of Turnberry in South Ayrshire, Scotland.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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