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NEWS
Disney offers first look at new Disney Springs NBA Experience
POSTED 20 Oct 2017 . BY Tom Anstey
Design has been inspired by the modern architecture of NBA arenas across the US Credit: Disney
Disney has unveiled new details about its upcoming NBA Experience at the operator’s Disney Springs leisure district in Orlando, Florida.

Disney Springs is currently undergoing a multi-year transformation, with the new National Basketball Association (NBA) attraction set to open in Q3 2019, replacing DisneyQuest. The experience has been inspired by the modern architecture of NBA arenas across the US.

“The building design exudes the same spirit and energising impact, while creating an unmistakable and entertaining connection to the NBA in a way that only Disney can,” said Darcy Clark, marketing manager at Disney Springs.

“It’s one of several ways Disney Springs is still growing and adding new experiences to delight and entertain our guests.”

The experience will include interactive games and competitions, immersive NBA video productions and interactive experiences, a retail store and a restaurant sitting adjacent to the main building.

“This is a one-of-a-kind experience,” said the NBA’s president of global partnerships, Sal LaRocca. “It’s sure to be enjoyed by basketball and Disney fans of all ages who visit Disney Springs from around the world.”
The experience is set to open in Q3 2019 Credit: Disney
RELATED STORIES
  IAAPA 2016: Disney teases first use of drone technology with Christmas spectacular at Disney Springs


Disney has teased what appears to be its first use of drones, with the technology seemingly being used to create an amazing light show over the Christmas period at Disney Springs.
  Downtown Disney officially renamed Disney Springs as redevelopment continues


Downtown Disney will officially be renamed Disney Springs this week as the property in Orlando, Florida, continues its ongoing multi-million dollar redevelopment.
  Images revealed for Disney Springs regeneration at Disney World Florida


New concept images have been released for Disney Springs – the multi-year transformation of Disney World Florida’s Downtown Disney Area.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Disney offers first look at new Disney Springs NBA Experience
POSTED 20 Oct 2017 . BY Tom Anstey
Design has been inspired by the modern architecture of NBA arenas across the US Credit: Disney
Disney has unveiled new details about its upcoming NBA Experience at the operator’s Disney Springs leisure district in Orlando, Florida.

Disney Springs is currently undergoing a multi-year transformation, with the new National Basketball Association (NBA) attraction set to open in Q3 2019, replacing DisneyQuest. The experience has been inspired by the modern architecture of NBA arenas across the US.

“The building design exudes the same spirit and energising impact, while creating an unmistakable and entertaining connection to the NBA in a way that only Disney can,” said Darcy Clark, marketing manager at Disney Springs.

“It’s one of several ways Disney Springs is still growing and adding new experiences to delight and entertain our guests.”

The experience will include interactive games and competitions, immersive NBA video productions and interactive experiences, a retail store and a restaurant sitting adjacent to the main building.

“This is a one-of-a-kind experience,” said the NBA’s president of global partnerships, Sal LaRocca. “It’s sure to be enjoyed by basketball and Disney fans of all ages who visit Disney Springs from around the world.”
The experience is set to open in Q3 2019 Credit: Disney
RELATED STORIES
IAAPA 2016: Disney teases first use of drone technology with Christmas spectacular at Disney Springs


Disney has teased what appears to be its first use of drones, with the technology seemingly being used to create an amazing light show over the Christmas period at Disney Springs.
Downtown Disney officially renamed Disney Springs as redevelopment continues


Downtown Disney will officially be renamed Disney Springs this week as the property in Orlando, Florida, continues its ongoing multi-million dollar redevelopment.
Images revealed for Disney Springs regeneration at Disney World Florida


New concept images have been released for Disney Springs – the multi-year transformation of Disney World Florida’s Downtown Disney Area.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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