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NEWS
Disney’s NBA Experience aims for hands-on immersion in pro basketball world
POSTED 21 Dec 2018 . BY Andy Knaggs
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
RELATED STORIES
  Fiserv Forum praised as first bird-friendly sports arena


Fiserv Forum, the new home of the National Basketball Association (NBA) Milwaukee Bucks, has been named the world’s first bird-friendly stadium.
  Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
  Zac Brown and Killer Mike to sprinkle stardust on Philips Arena revamp


A ‘southern gourmet’-style restaurant inspired by the Grammy-winning Zac Brown Band, and a barbershop owned by rapper and activist Killer Mike will be part of the “transformed” Philips Arena – home to NBA franchise the Atlanta Hawks.
  NBA franchise strikes new arena deal


A new purpose-built basketball arena is being lined up for the district of Los Angeles where the US$1.9bn LA Rams American football stadium is currently being built.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Disney’s NBA Experience aims for hands-on immersion in pro basketball world
POSTED 21 Dec 2018 . BY Andy Knaggs
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
RELATED STORIES
Fiserv Forum praised as first bird-friendly sports arena


Fiserv Forum, the new home of the National Basketball Association (NBA) Milwaukee Bucks, has been named the world’s first bird-friendly stadium.
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Zac Brown and Killer Mike to sprinkle stardust on Philips Arena revamp


A ‘southern gourmet’-style restaurant inspired by the Grammy-winning Zac Brown Band, and a barbershop owned by rapper and activist Killer Mike will be part of the “transformed” Philips Arena – home to NBA franchise the Atlanta Hawks.
NBA franchise strikes new arena deal


A new purpose-built basketball arena is being lined up for the district of Los Angeles where the US$1.9bn LA Rams American football stadium is currently being built.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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