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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
  Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
  Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
  Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
  D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
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Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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Salary: £30,190 - £32,636pa + matched pension + benefits
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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
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