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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
  Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
  Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
  Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
  D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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