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NEWS
Democratic design: Den Bosch residents vote for UNStudio to design new theatre
POSTED 22 Jul 2015 . BY Kath Hudson
The facades of the public spaces are constructed from glass, so the theatre and public square seamlessly merge
UNStudio have been chosen to design a new city centre theatre in Den Bosch, the Netherlands. The design competition involved the local residents voting for one of two finalists and UNStudio received 57 per cent of the vote, seeing off competition from Rotterdam studio Ector Hoogstad Architects.

The Theatre on the Parade will be located on the large and lively public square, which was an important consideration in the design: the floor of the public foyer runs level to the public square so the foyer becomes a natural extension of it. The facades of the public spaces are constructed from glass, so the theatre and public square seamlessly merge and visitors become part of the show.

During public events on the square, the doors of the café theatre can be opened and the internal sliding wall removed, connecting the small auditorium with the public square and leading people into the heart of the theatre.

The four volumes of the theatre frame the views to include the nearby St John’s Cathedral and the Parade Square. The volume housing the larger of the two auditoria is partially sunken below ground, ensuring the building remains low and the sightlines to the cathedral are maintained. The floor of the main auditorium is slightly recessed below ground level, which provides a natural noise buffer.

The design also aimed to capture the drama of the theatre by interrupting the alignments of the volumes. “Ideas surrounding sensation and cultural expression form the conceptual basis of the design,” said architect, Ben van Berkel.

“The massing of the building is simultaneously single and multiple: the shifting displacement of the volumes suggests separation and fragmentation, while moments of intersection fuse the volumes and result in an autonomous, single object within the urban fabric.”

Part of UNStudio's plans sees the design of a vertical foyer: a column-free central space and a main stairway which extends over the four levels. “The various levels of the vertical foyer can be utilised simultaneously for a variety of commercial functions,” said van Berkel. “This enables flexible programming for public and private events, shows and conferences. Such additional programming adds liveliness and versatility to the theatre building and extends its public function.”

The planning procedure will begin in the next couple of months. Construction is scheduled to begin in 2017, with completion slated for 2020.
Part of UNStudio's plans sees the design of a vertical foyer: a column-free central space and a main stairway which extends over the four levels
The Theatre on the Parade will be located on the large and lively public square, which was an important consideration in the design
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
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NEWS
Democratic design: Den Bosch residents vote for UNStudio to design new theatre
POSTED 22 Jul 2015 . BY Kath Hudson
The facades of the public spaces are constructed from glass, so the theatre and public square seamlessly merge
UNStudio have been chosen to design a new city centre theatre in Den Bosch, the Netherlands. The design competition involved the local residents voting for one of two finalists and UNStudio received 57 per cent of the vote, seeing off competition from Rotterdam studio Ector Hoogstad Architects.

The Theatre on the Parade will be located on the large and lively public square, which was an important consideration in the design: the floor of the public foyer runs level to the public square so the foyer becomes a natural extension of it. The facades of the public spaces are constructed from glass, so the theatre and public square seamlessly merge and visitors become part of the show.

During public events on the square, the doors of the café theatre can be opened and the internal sliding wall removed, connecting the small auditorium with the public square and leading people into the heart of the theatre.

The four volumes of the theatre frame the views to include the nearby St John’s Cathedral and the Parade Square. The volume housing the larger of the two auditoria is partially sunken below ground, ensuring the building remains low and the sightlines to the cathedral are maintained. The floor of the main auditorium is slightly recessed below ground level, which provides a natural noise buffer.

The design also aimed to capture the drama of the theatre by interrupting the alignments of the volumes. “Ideas surrounding sensation and cultural expression form the conceptual basis of the design,” said architect, Ben van Berkel.

“The massing of the building is simultaneously single and multiple: the shifting displacement of the volumes suggests separation and fragmentation, while moments of intersection fuse the volumes and result in an autonomous, single object within the urban fabric.”

Part of UNStudio's plans sees the design of a vertical foyer: a column-free central space and a main stairway which extends over the four levels. “The various levels of the vertical foyer can be utilised simultaneously for a variety of commercial functions,” said van Berkel. “This enables flexible programming for public and private events, shows and conferences. Such additional programming adds liveliness and versatility to the theatre building and extends its public function.”

The planning procedure will begin in the next couple of months. Construction is scheduled to begin in 2017, with completion slated for 2020.
Part of UNStudio's plans sees the design of a vertical foyer: a column-free central space and a main stairway which extends over the four levels
The Theatre on the Parade will be located on the large and lively public square, which was an important consideration in the design
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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