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NEWS
Daan Roosegaarde: "We need to find a new harmony between economic progress and humanity"
POSTED 03 Jan 2020 . BY Stu Robarts
Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’ Credit: Studio Roosegaarde

There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination.
– Daan Roosegaarde
Dutch designer Daan Roosegaarde has argued that finding a harmony between economic progress and humanity is crucial for society and that we must embrace creativity to do so.

Speaking to CLAD for an interview, Roosegaarde said: "I want to demonstrate that creativity is our true human capital, because we need to find a new harmony between economic progress and humanity.

"The way we’re doing things now is not sustainable. Instead of embracing the future, we’re too busy being scared of it. We’re scared of robots, we’re scared of China. The question I ask myself is, ‘How do we change that?’”

Roosegarde is known for creating innovative and thought-provoking works like an electricity-generating dance floor, a smog-consuming bicycle and a huge outdoor air purifier, but he recognises that engaging people in a problem that may look insurmountable is a more ambitious challenge.

His current 'Presence' exhibition, which he discussed with CLAD and is currently on display at the Groninger Museum, shows in part how this might be possible by using curiosity to create a collective experience.

Fundamentally, Roosegaarde believes this sort of approach can be used to solve the most major of challenges.

"There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination."
The challenges of climate change and a desire to improve the landscape inspired ‘Presence’ Credit: Studio Roosegaarde
RELATED STORIES
  Studio Roosegaarde create glowing stone Holocaust memorial


A temporary memorial for victims of the Holocaust, designed by Studio Roosegaarde, is on display in the Netherlands, with 104,000 luminescent stones representing each one of the country's victims.
  FEATURE: Profile: Daan Roosegaarde


Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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NEWS
Daan Roosegaarde: "We need to find a new harmony between economic progress and humanity"
POSTED 03 Jan 2020 . BY Stu Robarts
Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’ Credit: Studio Roosegaarde
There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination.
– Daan Roosegaarde
Dutch designer Daan Roosegaarde has argued that finding a harmony between economic progress and humanity is crucial for society and that we must embrace creativity to do so.

Speaking to CLAD for an interview, Roosegaarde said: "I want to demonstrate that creativity is our true human capital, because we need to find a new harmony between economic progress and humanity.

"The way we’re doing things now is not sustainable. Instead of embracing the future, we’re too busy being scared of it. We’re scared of robots, we’re scared of China. The question I ask myself is, ‘How do we change that?’”

Roosegarde is known for creating innovative and thought-provoking works like an electricity-generating dance floor, a smog-consuming bicycle and a huge outdoor air purifier, but he recognises that engaging people in a problem that may look insurmountable is a more ambitious challenge.

His current 'Presence' exhibition, which he discussed with CLAD and is currently on display at the Groninger Museum, shows in part how this might be possible by using curiosity to create a collective experience.

Fundamentally, Roosegaarde believes this sort of approach can be used to solve the most major of challenges.

"There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination."
The challenges of climate change and a desire to improve the landscape inspired ‘Presence’ Credit: Studio Roosegaarde
RELATED STORIES
Studio Roosegaarde create glowing stone Holocaust memorial


A temporary memorial for victims of the Holocaust, designed by Studio Roosegaarde, is on display in the Netherlands, with 104,000 luminescent stones representing each one of the country's victims.
FEATURE: Profile: Daan Roosegaarde


Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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