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Culture at the heart of Rio's Olympic revitalisation plan, says Brazil's tourism minister
POSTED 04 Nov 2015 . BY Tom Anstey
Henrique Eduardo Alves made the comments at the World Travel Market in London
Brazil’s minister for tourism has said that the 2016 Olympic and Paralympic Games in Rio de Janeiro will act as a springboard for the country’s cultural attractions, cementing the Games’ legacy through improved infrastructure and tourist links in the years to come.

Following its selection as Games host in 2009, Brazil has come under scrutiny in its preparations for the games, amid slashed budgets, cleanliness issues and slow development. Despite all this, Henrique Eduardo Alves told Attractions Management that preparations for the games are nearly complete, putting the figure at 75-80 per cent.

“When Brazil bid for the Olympic Games it was competing with cities such as Chicago and of course we did not win the bid because of the infrastructure that we had, we won the bid based on the magnificent opportunity we have in front of us to revitalise Rio,” said Alves.

“There is no doubt Rio did suffer from various problems even during the World Cup, such as infrastructure, urban mobility and public security to name a few. Infrastructure investment for the Games and for tourists in the future has been valued at US$11bn (€10bn, £7.1bn) across federal, state and municipal levels. The infrastructure that it did lack so badly is now being developed and post-games it will ensure the lives of the people of Rio are much better.”

With investment into infrastructure has come subsequent investment into new visitor attractions, designed to make Rio, and Brazil in general, a more hospitable and enjoyable destination for tourists coming from overseas.

Such investments include the Santiago Calatrava-designed Museum of the Tomorrow, which will allow the public to see the future of Rio and how it will evolve in the next 50 years, looking at climate change, population growth and the fields of matter, life and thoughts.

In addition, developments such as Rio Arts Museum (RAM), Rio Aquarium, the City of Arts, Olympic Museum and Brazil House, will play out across a newly developed 5km (3.1 mile) boulevard running through the revitalised port area of Rio. During the Games, this area will act as a hub for temporary venues, with singers and artists taking to the stage to perform.

“Such an infrastructure and investment made into these visitor attractions provides a legacy for the games and a legacy for our people,” continued Alves. “Once the Games come to their conclusion, most of the structures are temporary and can be dismantled and repurposed. Three such facilities will become schools, while three others will become public sports venues.

He added: "Around half of the area where arenas are currently being developed will be returned to ownership of private investors working in partnership with the local communities. As a result many buildings with apartments, retail, areas of recreation will be created on the site of the Olympic Games. This is the legacy we will leave.”
RELATED STORIES
  Rio 2016 cuts budget by 30 per cent, awards contracts to small businesses


The organising committee of the Rio 2016 Olympic Games is to make deep spending cuts in order to avoid going over the US$3.6bn (£2.4bn) budget.
  Rio's waters put Olympic athletes at 'high risk' of violent illness


The Rio de Janeiro water which athletes will be swimming and sailing in for the 2016 Olympic Games contains so much human faeces that competitors will be at high risk of becoming violently ill, according to an investigation by the Associated Press.
  Brazil’s economy slips into recession in World Cup year


This year’s FIFA World Cup has not had the desired effect on host nation Brazil’s fortunes on or off the pitch.
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NEWS
Culture at the heart of Rio's Olympic revitalisation plan, says Brazil's tourism minister
POSTED 04 Nov 2015 . BY Tom Anstey
Henrique Eduardo Alves made the comments at the World Travel Market in London
Brazil’s minister for tourism has said that the 2016 Olympic and Paralympic Games in Rio de Janeiro will act as a springboard for the country’s cultural attractions, cementing the Games’ legacy through improved infrastructure and tourist links in the years to come.

Following its selection as Games host in 2009, Brazil has come under scrutiny in its preparations for the games, amid slashed budgets, cleanliness issues and slow development. Despite all this, Henrique Eduardo Alves told Attractions Management that preparations for the games are nearly complete, putting the figure at 75-80 per cent.

“When Brazil bid for the Olympic Games it was competing with cities such as Chicago and of course we did not win the bid because of the infrastructure that we had, we won the bid based on the magnificent opportunity we have in front of us to revitalise Rio,” said Alves.

“There is no doubt Rio did suffer from various problems even during the World Cup, such as infrastructure, urban mobility and public security to name a few. Infrastructure investment for the Games and for tourists in the future has been valued at US$11bn (€10bn, £7.1bn) across federal, state and municipal levels. The infrastructure that it did lack so badly is now being developed and post-games it will ensure the lives of the people of Rio are much better.”

With investment into infrastructure has come subsequent investment into new visitor attractions, designed to make Rio, and Brazil in general, a more hospitable and enjoyable destination for tourists coming from overseas.

Such investments include the Santiago Calatrava-designed Museum of the Tomorrow, which will allow the public to see the future of Rio and how it will evolve in the next 50 years, looking at climate change, population growth and the fields of matter, life and thoughts.

In addition, developments such as Rio Arts Museum (RAM), Rio Aquarium, the City of Arts, Olympic Museum and Brazil House, will play out across a newly developed 5km (3.1 mile) boulevard running through the revitalised port area of Rio. During the Games, this area will act as a hub for temporary venues, with singers and artists taking to the stage to perform.

“Such an infrastructure and investment made into these visitor attractions provides a legacy for the games and a legacy for our people,” continued Alves. “Once the Games come to their conclusion, most of the structures are temporary and can be dismantled and repurposed. Three such facilities will become schools, while three others will become public sports venues.

He added: "Around half of the area where arenas are currently being developed will be returned to ownership of private investors working in partnership with the local communities. As a result many buildings with apartments, retail, areas of recreation will be created on the site of the Olympic Games. This is the legacy we will leave.”
RELATED STORIES
Rio 2016 cuts budget by 30 per cent, awards contracts to small businesses


The organising committee of the Rio 2016 Olympic Games is to make deep spending cuts in order to avoid going over the US$3.6bn (£2.4bn) budget.
Rio's waters put Olympic athletes at 'high risk' of violent illness


The Rio de Janeiro water which athletes will be swimming and sailing in for the 2016 Olympic Games contains so much human faeces that competitors will be at high risk of becoming violently ill, according to an investigation by the Associated Press.
Brazil’s economy slips into recession in World Cup year


This year’s FIFA World Cup has not had the desired effect on host nation Brazil’s fortunes on or off the pitch.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS