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NEWS
Thawing relationship with US pays dividend as Cuba breaks tourism record
POSTED 10 Jan 2017 . BY Tom Anstey
Barack Obama and Raul Castro came to a historic landmark agreement in 2015, which saw tensions between the US and Cuba relaxed
Cuba’s tourism sector has benefitted from the effects of a thawing relationship with the US, with the island nation’s visitor numbers hitting record levels in 2016.

Cuba and the US restored diplomatic relations on 20 July 2015, with President Barack Obama reaching an agreement with President Raul Castro to relax tensions between the two countries, with the effect notable on its tourism sector.

For 2016, Cuba welcomed four million tourists, up 13 per cent over the previous year’s figures, which had already leapt 36 per cent over five-month period following the landmark agreement in 2015.

In a statement, Havana’s Ministry of Tourism said that the island had exceeded projections by six per cent, with a surge of visitors coming from the US and Europe. According to tourism statistics, 137,000 US citizens visited Cuba in the first half of 2016 – an 80 per cent increase on the previous year’s figures.

The 2016 Attractions Foresight report identified Cuba as a hotspot for emerging visitor attractions and increased tourism as diplomatic relations with the US began to thaw. Even though business and tourist embargoes with the US remain intact, the foresight report said that investors who struck up partnerships in Cuba would be ahead of the game ahead of the predicted tourism influx.

For 2017, the tourism ministry is predicting more than 4.1 million visitors, boosted by a significant increase in access to international flights, with several US carriers flying to the country daily and European operators including Virgin Atlantic also launching weekly flights.
RELATED STORIES
  American Museum of Natural History strengthens Cuban ties with MoU and exhibition plan


A bilingual exhibition planned for later this year will mark one of the first cultural tie-ups between the US and Cuba following decades of frosty relations between the two nations.
  Starwood makes history with Cuba opening


Starwood Hotels & Resorts has opened the Four Points Havana – a historic milestone that makes it the first US-based hospitality company to enter Cuba since Fidel Castro took control in 1959.
  Guantánamo Bay 'peace park' could unify US and Cuba


A new scientific paper has suggested that the infamous Guantánamo Bay detention facility should be turned into a science lab and peace park in an effort to solidify US-Cuba relations and maintain Cuba’s natural ecosystem.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
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NEWS
Thawing relationship with US pays dividend as Cuba breaks tourism record
POSTED 10 Jan 2017 . BY Tom Anstey
Barack Obama and Raul Castro came to a historic landmark agreement in 2015, which saw tensions between the US and Cuba relaxed
Cuba’s tourism sector has benefitted from the effects of a thawing relationship with the US, with the island nation’s visitor numbers hitting record levels in 2016.

Cuba and the US restored diplomatic relations on 20 July 2015, with President Barack Obama reaching an agreement with President Raul Castro to relax tensions between the two countries, with the effect notable on its tourism sector.

For 2016, Cuba welcomed four million tourists, up 13 per cent over the previous year’s figures, which had already leapt 36 per cent over five-month period following the landmark agreement in 2015.

In a statement, Havana’s Ministry of Tourism said that the island had exceeded projections by six per cent, with a surge of visitors coming from the US and Europe. According to tourism statistics, 137,000 US citizens visited Cuba in the first half of 2016 – an 80 per cent increase on the previous year’s figures.

The 2016 Attractions Foresight report identified Cuba as a hotspot for emerging visitor attractions and increased tourism as diplomatic relations with the US began to thaw. Even though business and tourist embargoes with the US remain intact, the foresight report said that investors who struck up partnerships in Cuba would be ahead of the game ahead of the predicted tourism influx.

For 2017, the tourism ministry is predicting more than 4.1 million visitors, boosted by a significant increase in access to international flights, with several US carriers flying to the country daily and European operators including Virgin Atlantic also launching weekly flights.
RELATED STORIES
American Museum of Natural History strengthens Cuban ties with MoU and exhibition plan


A bilingual exhibition planned for later this year will mark one of the first cultural tie-ups between the US and Cuba following decades of frosty relations between the two nations.
Starwood makes history with Cuba opening


Starwood Hotels & Resorts has opened the Four Points Havana – a historic milestone that makes it the first US-based hospitality company to enter Cuba since Fidel Castro took control in 1959.
Guantánamo Bay 'peace park' could unify US and Cuba


A new scientific paper has suggested that the infamous Guantánamo Bay detention facility should be turned into a science lab and peace park in an effort to solidify US-Cuba relations and maintain Cuba’s natural ecosystem.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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