Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Crocodile Dundee’s fictional sequel significantly boosts Australian tourism
POSTED 20 Aug 2018 . BY Luke Cloherty
The uplift has been credited to a series of fictional trailers for the Crocodile Dundee movie franchise, featuring US comedy actor Danny McBride Credit: Rimefire Films
Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6 per cent for the year to March, according to latest figures.

The reason for the uplift has been credited to a series of fictional trailers for the Crocodile Dundee movie franchise, featuring US comedy actor Danny McBride.

Tourism Australia was behind the adverts, which were part of an advertising campaign that was initially thought to be real and sparked fervour among viewers online. The board even went as far as airing one of the trailers during the NFL’s Super Bowl.

US visitor spending alone has increased by 4 per cent to AU$3.8bn (US$2.8bn, €2.4bn, £2.2bn) in the year, according to the International Visitor Survey – an annual survey conducted by tourism research board Tourism Research Australia. 494,000 Americans visited Australia, an 11 per cent jump.

Sydney was the most popular destination, with 4.1 million international visitors, while Tasmania saw a huge 91 per cent jump – to 300,000. International spending in Tasmania is up 107 per cent over the past five years.

Tourism Minister Steve Ciobo said: "We are targeting high-yielding tourists who are going to spend more in our hotels and shops and, importantly, get out into regional Australia to spend their money there too."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Crocodile Dundee’s fictional sequel significantly boosts Australian tourism
POSTED 20 Aug 2018 . BY Luke Cloherty
The uplift has been credited to a series of fictional trailers for the Crocodile Dundee movie franchise, featuring US comedy actor Danny McBride Credit: Rimefire Films
Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6 per cent for the year to March, according to latest figures.

The reason for the uplift has been credited to a series of fictional trailers for the Crocodile Dundee movie franchise, featuring US comedy actor Danny McBride.

Tourism Australia was behind the adverts, which were part of an advertising campaign that was initially thought to be real and sparked fervour among viewers online. The board even went as far as airing one of the trailers during the NFL’s Super Bowl.

US visitor spending alone has increased by 4 per cent to AU$3.8bn (US$2.8bn, €2.4bn, £2.2bn) in the year, according to the International Visitor Survey – an annual survey conducted by tourism research board Tourism Research Australia. 494,000 Americans visited Australia, an 11 per cent jump.

Sydney was the most popular destination, with 4.1 million international visitors, while Tasmania saw a huge 91 per cent jump – to 300,000. International spending in Tasmania is up 107 per cent over the past five years.

Tourism Minister Steve Ciobo said: "We are targeting high-yielding tourists who are going to spend more in our hotels and shops and, importantly, get out into regional Australia to spend their money there too."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS