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NEWS
Tax breaks and 'Workout from Work' scheme would power rebound of gym sector
POSTED 22 Jul 2020 . BY Tom Walker
The call for a VAT cut and further financial support scomes just days before gyms and health clubs in England can reopen their doors Credit: Shutterstock.com/Syda Productions
The UK's industry's leading trade associations have united to call for a major review of taxation and regulation to help operators rebound from the lockdown.

Following the Chancellor’s "mini-budget" statement earlier this month – which did not include any specific measures to help the sector, Community Leisure UK, ukactive and CIMSPA are demanding more investment to help operators recover.

The call comes just days before gyms and health clubs in England can reopen their doors (on 25 July).

Among the measures called for by ukactive are the cutting of VAT – in line with the measures offered to the hospitality and tourism sectors – and an extension to the current business rate holiday beyond March 2021.

Other specific relief measures floated include a "Workout from Work" scheme, which would see the Cycle to Work initiative extended to offer a wider array of opportunities and equipment – including fitness trackers and gym memberships.

When looking at the leisure trusts market, UK Community Leisure has also launched a #saveleisure campaign, highlighting fears that nearly half of all public leisure facilities in the UK could face permanent closure by the end of the year, unless local authorities receive urgent ring-fenced funding from the government.

Mark Tweedie, CEO of Community Leisure UK, said: "While leisure providers have worked very hard to ready facilities for safe reopening we want to make the public and our stakeholders fully aware that the nation’s cherished public leisure services remain at risk, because many local authorities will not be capable of financially sustaining them without specific government financial support which we have requested.

"Communities without leisure centres are unimaginable, so we are reaching out to everyone to unite behind our #saveleisure campaign for specific fixed term Government support to save our leisure facilities and community services.”

Tara Dillon, chief executive of CIMSPA said: "Leisure is a sector that creates enormous economic, health, social and community benefits, but it is one of the last to reopen.

"This has created huge financial challenges and we urge the Government to provide this additional targeted financial support to protect these public leisure facilities which are at serious risk of closure."
RELATED STORIES
  ukactive creates steering group for independent gym operators


Industry body ukactive has launched an Independent Operators Steering Group, catering for members who run independently-owned sites or a small number of locations.
  BREAKING: Gyms can reopen on Saturday 25 July


The UK's fitness industry can finally get back to business on Saturday 25 July, following the government's announcement today that gyms and leisure centres can reopen their doors to the public.
  Half the population 'feeling guilty' for not exercising as lockdown workouts fizzle out


Physical activity levels in England have continued to fall from those recorded at the initial phase of lockdown – partly due to schools, shops and workplaces reopening, giving people less time to exercise.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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Jobs    News   Products   Magazine   Subscribe
NEWS
Tax breaks and 'Workout from Work' scheme would power rebound of gym sector
POSTED 22 Jul 2020 . BY Tom Walker
The call for a VAT cut and further financial support scomes just days before gyms and health clubs in England can reopen their doors Credit: Shutterstock.com/Syda Productions
The UK's industry's leading trade associations have united to call for a major review of taxation and regulation to help operators rebound from the lockdown.

Following the Chancellor’s "mini-budget" statement earlier this month – which did not include any specific measures to help the sector, Community Leisure UK, ukactive and CIMSPA are demanding more investment to help operators recover.

The call comes just days before gyms and health clubs in England can reopen their doors (on 25 July).

Among the measures called for by ukactive are the cutting of VAT – in line with the measures offered to the hospitality and tourism sectors – and an extension to the current business rate holiday beyond March 2021.

Other specific relief measures floated include a "Workout from Work" scheme, which would see the Cycle to Work initiative extended to offer a wider array of opportunities and equipment – including fitness trackers and gym memberships.

When looking at the leisure trusts market, UK Community Leisure has also launched a #saveleisure campaign, highlighting fears that nearly half of all public leisure facilities in the UK could face permanent closure by the end of the year, unless local authorities receive urgent ring-fenced funding from the government.

Mark Tweedie, CEO of Community Leisure UK, said: "While leisure providers have worked very hard to ready facilities for safe reopening we want to make the public and our stakeholders fully aware that the nation’s cherished public leisure services remain at risk, because many local authorities will not be capable of financially sustaining them without specific government financial support which we have requested.

"Communities without leisure centres are unimaginable, so we are reaching out to everyone to unite behind our #saveleisure campaign for specific fixed term Government support to save our leisure facilities and community services.”

Tara Dillon, chief executive of CIMSPA said: "Leisure is a sector that creates enormous economic, health, social and community benefits, but it is one of the last to reopen.

"This has created huge financial challenges and we urge the Government to provide this additional targeted financial support to protect these public leisure facilities which are at serious risk of closure."
RELATED STORIES
ukactive creates steering group for independent gym operators


Industry body ukactive has launched an Independent Operators Steering Group, catering for members who run independently-owned sites or a small number of locations.
BREAKING: Gyms can reopen on Saturday 25 July


The UK's fitness industry can finally get back to business on Saturday 25 July, following the government's announcement today that gyms and leisure centres can reopen their doors to the public.
Half the population 'feeling guilty' for not exercising as lockdown workouts fizzle out


Physical activity levels in England have continued to fall from those recorded at the initial phase of lockdown – partly due to schools, shops and workplaces reopening, giving people less time to exercise.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS