Thomas Cook-operated holiday provider, Club 18-30, has revealed a series of changes – including a new marketing campaign – to address brand misconceptions.

Club 18-30 holidaymakers will now be offered a range of ‘diverse events’ during the day – such as spa treatments, golf, scuba diving, shopping trips and paintballing while the evening entertainment will remain ‘heavily focused’ on music and dance events alongside comedy evenings and interactive, multi media fun nights.

Head of worldwide sales, Stephen Vaughn, said: “We have always been customer focused and we are introducing a range of new ideas to ensure we remain ahead of any other holiday company.”

There will also be new logo for the company and it has changed overseas operations. While continuing to concentrate on package holidays, customers will now have more flexibility about their airport, airline and length of stay.

The new £1.5m Club 18-30 marketing campaign, created by Saatchi & Saatchi, has been designed to revolve around a dedicated website and will be supported with national adverts. Details: www.beonthelist.co.uk