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NEWS
Cedar Fair looks ahead with optimism after 2018 results
POSTED 21 Feb 2019 . BY Andy Knaggs
Full-year net revenues were up 2 per cent from 2017, reaching US$1.35bn

We are seeing strong sales activity in our advance purchase channels across all categories and all parks
– Richard A Zimmerman
Cedar Fair has reported positive Q4 and full 2018 figures, along with a new long-term growth target.

Full-year net revenues were up 2 per cent from 2017, reaching US$1.35bn (€1.2bn, £1.05bn). Attendance was also up, at a record 25.9m guests, which is a 1 per cent increase on 2017. Average in-park guest per capita spending increased by 1 per cent also, to US$47.69 (€42.29, £37.16).

The company reported that its Halloween and WinterFest events performed well, contributing to a 9 per cent increase in net revenues in Q4 2018, compared to the same quarter in 2017. Advance purchase commitments for 2019 are reported as up by more than 25% on the same time last year, driven, it said, by “expanded season pass offerings, a strong capital programme and immersive new events scheduled to debut in 2019”.

If it attains its new 2023 Adjusted EBITDA target of US$575m (€509m, £448m), Cedar Fair will have achieved a compound annual growth rate of 4 per cent over the next five years.

Richard A Zimmerman, president and chief executive officer for the company, commented: "We ended the year strongly, achieving new highs in attendance and net revenues for both the fourth quarter and full year. Guests of all ages continue to delight in our immersive entertainment offerings, including our Halloween Haunt and WinterFest celebrations. The success and expansion of these events has created momentum heading into 2019 as we are seeing strong sales activity in our advance purchase channels across all categories and all parks."

Zimmerman added that the strategy going forward was to "broaden the guest experience through immersive new entertainment offerings", expand Cedar Fair’s season pass platform into a long-term, relationship-based programme to increase lifetime value, increase market penetration within certain audience segments, and pursue "value-enhancing development opportunities adjacent to our parks".
California's Great American in Santa Clara is one of Cedar Fair's 13 parks Credit: Shutterstock
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  Cedar Fair eyes out-of-park investments as operator reports record revenues in 2018


Cedar Fair has revealed plans to grow and expand its external revenue streams through new developments attached to its existing parks portfolio.
  Cedar Fair reports record net revenues in Q3 2018


Theme park operator Cedar Fair has reported record Q3 net revenues, alongside uplifts in operating income and pre-tax profits.
  New ride investments to drive Cedar Fair profits for 2018, says Zimmerman


Cedar Fair CEO Richard Zimmerman is leaning on new ride developments to buoy the company's profits in 2018 following a successful first quarter.
  Richard Zimmerman to take Cedar Fair reins in 2018 as leadership succession plan is revealed


Cedar Fair has announced plans for the company’s existing president and COO, Richard Zimmerman, to succeed Matt Ouimet as CEO.
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NEWS
Cedar Fair looks ahead with optimism after 2018 results
POSTED 21 Feb 2019 . BY Andy Knaggs
Full-year net revenues were up 2 per cent from 2017, reaching US$1.35bn
We are seeing strong sales activity in our advance purchase channels across all categories and all parks
– Richard A Zimmerman
Cedar Fair has reported positive Q4 and full 2018 figures, along with a new long-term growth target.

Full-year net revenues were up 2 per cent from 2017, reaching US$1.35bn (€1.2bn, £1.05bn). Attendance was also up, at a record 25.9m guests, which is a 1 per cent increase on 2017. Average in-park guest per capita spending increased by 1 per cent also, to US$47.69 (€42.29, £37.16).

The company reported that its Halloween and WinterFest events performed well, contributing to a 9 per cent increase in net revenues in Q4 2018, compared to the same quarter in 2017. Advance purchase commitments for 2019 are reported as up by more than 25% on the same time last year, driven, it said, by “expanded season pass offerings, a strong capital programme and immersive new events scheduled to debut in 2019”.

If it attains its new 2023 Adjusted EBITDA target of US$575m (€509m, £448m), Cedar Fair will have achieved a compound annual growth rate of 4 per cent over the next five years.

Richard A Zimmerman, president and chief executive officer for the company, commented: "We ended the year strongly, achieving new highs in attendance and net revenues for both the fourth quarter and full year. Guests of all ages continue to delight in our immersive entertainment offerings, including our Halloween Haunt and WinterFest celebrations. The success and expansion of these events has created momentum heading into 2019 as we are seeing strong sales activity in our advance purchase channels across all categories and all parks."

Zimmerman added that the strategy going forward was to "broaden the guest experience through immersive new entertainment offerings", expand Cedar Fair’s season pass platform into a long-term, relationship-based programme to increase lifetime value, increase market penetration within certain audience segments, and pursue "value-enhancing development opportunities adjacent to our parks".
California's Great American in Santa Clara is one of Cedar Fair's 13 parks Credit: Shutterstock
RELATED STORIES
Cedar Fair eyes out-of-park investments as operator reports record revenues in 2018


Cedar Fair has revealed plans to grow and expand its external revenue streams through new developments attached to its existing parks portfolio.
Cedar Fair reports record net revenues in Q3 2018


Theme park operator Cedar Fair has reported record Q3 net revenues, alongside uplifts in operating income and pre-tax profits.
New ride investments to drive Cedar Fair profits for 2018, says Zimmerman


Cedar Fair CEO Richard Zimmerman is leaning on new ride developments to buoy the company's profits in 2018 following a successful first quarter.
Richard Zimmerman to take Cedar Fair reins in 2018 as leadership succession plan is revealed


Cedar Fair has announced plans for the company’s existing president and COO, Richard Zimmerman, to succeed Matt Ouimet as CEO.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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