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NEWS
Catherine Toolan to replace departing Paul Carty at Guinness Storehouse
POSTED 24 Feb 2020 . BY Andy Knaggs
Catherine Toolan comes with a background in venue and event management
Ireland's top attraction, the Guinness Storehouse, is to come under new leadership from April, with Catherine Toolan replacing Paul Carty as managing director.

Carty is stepping into retirement after 18 years in the role, during which time it has grown from 300,000 annual visitors in 2002 to almost 1.8 million in 2019. More than €50m (US$54.1m, £41.9m) has been invested in the site in that time, with the latest development being the current expansion of the rooftop Gravity Bar.

In addition, Carty has helped build a wider network of drink-themed visitor attractions, such as the Smithwick's Experience in Kilkenny and the Roe & Co Whiskey visitor centre in Dublin, which opened last year.

Catherine Toolan hails from Coolaney, County Sligo. She has been chief executive at Belfast's International Conference Centre since 2016, pursuing a strategy of trying to attract European and global events to the venue.

Formerly of Forte Hotel Group, Toolan was managing director of global sports and events with Aramark for a decade, overseeing the design and delivery of food and retail services in the athletes' villages at both the Beijing 2008 and London 2012 Olympic Games.

Diageo's global head of beers, Baileys and Smirnoff, Mark Sandys, paid tribute to Paul Carty's "passion, commitment, kindness and energy", which have been "inspiring to everyone", he said.

Regarding Catherine Toolan's appointment, he added: "She brings a wealth of experience in event and visitor experience management as we move into a new era for the Guinness Storehouse and our other brand homes. I am looking forward to seeing Catherine's energy, drive and vision leading this great business forward to even greater heights."
Paul Carty has been managing director of the Guinness Storehouse since its inception in 2002
RELATED STORIES
  Dublin's Guinness Storehouse announces €16m expansion


Ireland’s most popular visitor attraction is seeking to draw even more visitors after the Guinness Storehouse in Dublin announced €16m (US$18.5m, £14.2m) expansion plans centred around doubling the size of its Gravity Bar.
  FEATURE: Attractions: Perfect Brew


At 15 years old, the Guinness Storehouse has been voted Europe’s best-loved attraction. Manager Paul Carty reveals the secrets of the Dublin brandland
  Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
  Ireland's Guinness Storehouse named Europe's top tourist destination


The Guinness Storehouse in Dublin has claimed the title of Europe’s leading tourist destination at the World Travel Awards in Sardinia, Italy.
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NEWS
Catherine Toolan to replace departing Paul Carty at Guinness Storehouse
POSTED 24 Feb 2020 . BY Andy Knaggs
Catherine Toolan comes with a background in venue and event management
Ireland's top attraction, the Guinness Storehouse, is to come under new leadership from April, with Catherine Toolan replacing Paul Carty as managing director.

Carty is stepping into retirement after 18 years in the role, during which time it has grown from 300,000 annual visitors in 2002 to almost 1.8 million in 2019. More than €50m (US$54.1m, £41.9m) has been invested in the site in that time, with the latest development being the current expansion of the rooftop Gravity Bar.

In addition, Carty has helped build a wider network of drink-themed visitor attractions, such as the Smithwick's Experience in Kilkenny and the Roe & Co Whiskey visitor centre in Dublin, which opened last year.

Catherine Toolan hails from Coolaney, County Sligo. She has been chief executive at Belfast's International Conference Centre since 2016, pursuing a strategy of trying to attract European and global events to the venue.

Formerly of Forte Hotel Group, Toolan was managing director of global sports and events with Aramark for a decade, overseeing the design and delivery of food and retail services in the athletes' villages at both the Beijing 2008 and London 2012 Olympic Games.

Diageo's global head of beers, Baileys and Smirnoff, Mark Sandys, paid tribute to Paul Carty's "passion, commitment, kindness and energy", which have been "inspiring to everyone", he said.

Regarding Catherine Toolan's appointment, he added: "She brings a wealth of experience in event and visitor experience management as we move into a new era for the Guinness Storehouse and our other brand homes. I am looking forward to seeing Catherine's energy, drive and vision leading this great business forward to even greater heights."
Paul Carty has been managing director of the Guinness Storehouse since its inception in 2002
RELATED STORIES
Dublin's Guinness Storehouse announces €16m expansion


Ireland’s most popular visitor attraction is seeking to draw even more visitors after the Guinness Storehouse in Dublin announced €16m (US$18.5m, £14.2m) expansion plans centred around doubling the size of its Gravity Bar.
FEATURE: Attractions: Perfect Brew


At 15 years old, the Guinness Storehouse has been voted Europe’s best-loved attraction. Manager Paul Carty reveals the secrets of the Dublin brandland
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
Ireland's Guinness Storehouse named Europe's top tourist destination


The Guinness Storehouse in Dublin has claimed the title of Europe’s leading tourist destination at the World Travel Awards in Sardinia, Italy.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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