Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Carlo Ratti Associati win Re-inventing Cities competition with 'urban vineyard' concept
POSTED 31 May 2019 . BY Andrew Manns
The 10,000 sq m mixed-use building will be situated on the via Serio in south Milan Credit: Carlo Ratti Associati

VITAE proposes an open and complex project, which creates innovative offices, designs new green spaces, and is open to city life
– Alexei Dal Pastro
Italian research and design bureau Carlo Ratti Associati have unveiled the first images of VITAE – their winning concept for C40 Cities Climate Leadership Group's Re-Inventing Cities competition.

Set to take shape on a vacant lot on the via Serio in south Milan, the future mixed-use building will have multiple biophilic aspects, including a 200-metre "urban vineyard" and footpath.

Extending from the ground floor to the roof, the green space will be designed to symbolise both the "embrace between research and biophilia" and the double-helix structure of DNA.

The estimated €40m (US$44.6m, £35.4m) scheme, which is being backed by real estate company Covivio, will also house a farm-to-table restaurant, office units, a cancer research centre, and a select number of guest rooms.

According to the project memo, the new site will also serve as a venue for events on "nutrition and education".

“VITAE proposes an open and complex project, which creates innovative offices, designs new green spaces, and is open to city life," commented Alexei Dal Pastro, CEO of Covivio's Italy division.

"It is also an opportunity to activate – through architecture – a virtuous process of cross-fertilisation of all the expertise of the actors involved."

The project is anticipated to be completed in 2022.

The property's key highlight will be its 200-metre 'urban vineyard' Credit: Carlo Ratti Associati
The project is anticipated to be completed in 2022 Credit: Carlo Ratti Associati
RELATED STORIES
  Carlo Ratti Associati develops wardrobe purifier to remove viruses from clothes


Design studio CRA-Carlo Ratti Associati has created a wardrobe purifier to remove micro- organisms, bacteria, and viruses from clothes.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Carlo Ratti Associati win Re-inventing Cities competition with 'urban vineyard' concept
POSTED 31 May 2019 . BY Andrew Manns
The 10,000 sq m mixed-use building will be situated on the via Serio in south Milan Credit: Carlo Ratti Associati
VITAE proposes an open and complex project, which creates innovative offices, designs new green spaces, and is open to city life
– Alexei Dal Pastro
Italian research and design bureau Carlo Ratti Associati have unveiled the first images of VITAE – their winning concept for C40 Cities Climate Leadership Group's Re-Inventing Cities competition.

Set to take shape on a vacant lot on the via Serio in south Milan, the future mixed-use building will have multiple biophilic aspects, including a 200-metre "urban vineyard" and footpath.

Extending from the ground floor to the roof, the green space will be designed to symbolise both the "embrace between research and biophilia" and the double-helix structure of DNA.

The estimated €40m (US$44.6m, £35.4m) scheme, which is being backed by real estate company Covivio, will also house a farm-to-table restaurant, office units, a cancer research centre, and a select number of guest rooms.

According to the project memo, the new site will also serve as a venue for events on "nutrition and education".

“VITAE proposes an open and complex project, which creates innovative offices, designs new green spaces, and is open to city life," commented Alexei Dal Pastro, CEO of Covivio's Italy division.

"It is also an opportunity to activate – through architecture – a virtuous process of cross-fertilisation of all the expertise of the actors involved."

The project is anticipated to be completed in 2022.

The property's key highlight will be its 200-metre 'urban vineyard' Credit: Carlo Ratti Associati
The project is anticipated to be completed in 2022 Credit: Carlo Ratti Associati
RELATED STORIES
Carlo Ratti Associati develops wardrobe purifier to remove viruses from clothes


Design studio CRA-Carlo Ratti Associati has created a wardrobe purifier to remove micro- organisms, bacteria, and viruses from clothes.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS