CBeebies IP
Boj is getting its first visitor attraction, debuting at the West Midlands Safari Park in the UK next year.
The themed indoor soft play area, called Boj’s Giggly Playground, will not only offer kids an area for play, but also a Boj-themed restaurant and a retail outlet.
In partnership with the show’s creators, Pesky Productions, the West Midlands Safari Park says it will make the new attraction the focus of its 2016 marketing campaign, with an array of online, radio and TV promotions and advertising.
"This is an immensely enjoyable project to work on and to get the opportunity to incorporate
Boj into our ever-increasing compendium of new feature exhibits is exciting,” said Daniel Griffiths, head of marketing at West Midland Safari Park.
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Boj is the perfect little guy to woo our younger visitors and I’m confident that the relationship between Pesky and West Midland Safari Park will work exceedingly well and gives us exciting options for further growth together over the coming years.”
It is expected that once open, the new attraction will welcome more than 500,000 visitors on an annual basis.
