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NEWS
British Music Experience making permanent move to Liverpool's Cunard Building
POSTED 16 Sep 2015 . BY Tom Anstey
Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building
The British Music Experience (BME), which since 2009 has called London’s O2 Arena home, is about to position itself as one of the UK’s most prominent and compelling music attractions when it makes a permanent move to Liverpool – the city that gave the world The Beatles.

Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building, with an extensive collection of music and artefacts paying homage to the impact British music has had on culture, fashion, art and politics.

Using tablets and smartphones, guests can “unlock” display cases and listen to tracks by various artists. An interactive studio will allow people to try out instruments, while a dance booth teaches signature moves. The attraction will also include a café and shop providing a range of music and pop-culture-related products.

Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool. It includes more than 600 rare items, such as David Bowie’s Ziggy Stardust costumes and original handwritten lyrics by New Order.

“This is a fantastic addition to the city’s existing attractions and it makes perfect sense that a museum which celebrates the importance of British music and its influence on society, has its home in Liverpool,” said Anderson.

“Music is inherent here and is entwined with the city’s history, present and future. It’s wonderful to be able to work in partnership with such an influential figure as Harvey Goldsmith and add another dimension to our tourism offer which will benefit existing businesses and boost the local economy.”

The BME – which operates as a registered charity – is expected to open in early Q2 2016, creating 35 permanent jobs in the process, also drawing thousands of new visitors to Liverpool. The multi-million pound project is being partially funded by a £2.6m (US$4m, €3.5m) grant from the Regional Growth Fund.

An interactive instrument studio will allow people to try out instruments
The collection includes more than 600 rare items such as David Bowie’s Ziggy Stardust costumes
Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool
The BME offers an extensive collection of music and artefacts paying homage to the impact British music has had on the culture, fashion, art and politics
RELATED STORIES
  Tannoy in BME exhibition


Tannoy has supplied a wide range of speakers for installation in the British Music Experience (BME), the £6.5 million interactive music exhibition that recently opened as part of The O2 in London.
  Soundweb rocks at the O2 Arena


BSS’ Soundweb equipment has been supplied by UK distributor Sound Technology to the new British Music Experience (BME), housed at London’s O2 Arena.
  British Music Experience set to rock and roll


A new permanent, interactive exhibition that has been designed to celebrate Britain's rock and pop music heritage has opened at The O2 in Greenwich, London.
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NEWS
British Music Experience making permanent move to Liverpool's Cunard Building
POSTED 16 Sep 2015 . BY Tom Anstey
Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building
The British Music Experience (BME), which since 2009 has called London’s O2 Arena home, is about to position itself as one of the UK’s most prominent and compelling music attractions when it makes a permanent move to Liverpool – the city that gave the world The Beatles.

Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building, with an extensive collection of music and artefacts paying homage to the impact British music has had on culture, fashion, art and politics.

Using tablets and smartphones, guests can “unlock” display cases and listen to tracks by various artists. An interactive studio will allow people to try out instruments, while a dance booth teaches signature moves. The attraction will also include a café and shop providing a range of music and pop-culture-related products.

Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool. It includes more than 600 rare items, such as David Bowie’s Ziggy Stardust costumes and original handwritten lyrics by New Order.

“This is a fantastic addition to the city’s existing attractions and it makes perfect sense that a museum which celebrates the importance of British music and its influence on society, has its home in Liverpool,” said Anderson.

“Music is inherent here and is entwined with the city’s history, present and future. It’s wonderful to be able to work in partnership with such an influential figure as Harvey Goldsmith and add another dimension to our tourism offer which will benefit existing businesses and boost the local economy.”

The BME – which operates as a registered charity – is expected to open in early Q2 2016, creating 35 permanent jobs in the process, also drawing thousands of new visitors to Liverpool. The multi-million pound project is being partially funded by a £2.6m (US$4m, €3.5m) grant from the Regional Growth Fund.

An interactive instrument studio will allow people to try out instruments
The collection includes more than 600 rare items such as David Bowie’s Ziggy Stardust costumes
Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool
The BME offers an extensive collection of music and artefacts paying homage to the impact British music has had on the culture, fashion, art and politics
RELATED STORIES
Tannoy in BME exhibition


Tannoy has supplied a wide range of speakers for installation in the British Music Experience (BME), the £6.5 million interactive music exhibition that recently opened as part of The O2 in London.
Soundweb rocks at the O2 Arena


BSS’ Soundweb equipment has been supplied by UK distributor Sound Technology to the new British Music Experience (BME), housed at London’s O2 Arena.
British Music Experience set to rock and roll


A new permanent, interactive exhibition that has been designed to celebrate Britain's rock and pop music heritage has opened at The O2 in Greenwich, London.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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