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British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
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  Revealed: How Minecraft can get more kids into museums and galleries


The online phenomenon known as Minecraft has been highlighted as a method of getting more children interested in museums and galleries.
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Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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NEWS
British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
RELATED STORIES
Revealed: How Minecraft can get more kids into museums and galleries


The online phenomenon known as Minecraft has been highlighted as a method of getting more children interested in museums and galleries.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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