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NEWS
British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
RELATED STORIES
  Revealed: How Minecraft can get more kids into museums and galleries


The online phenomenon known as Minecraft has been highlighted as a method of getting more children interested in museums and galleries.
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
British Museum turns to Minecraft in attempt to lure new audience
POSTED 29 Sep 2014 . BY Tom Anstey
The British museum wants Minecraft users to rebuild the entire institution in-game
The British Museum in London has revealed plans to recreate the entire facility – complete with all of its exhibits – in virtual form using the popular video game Minecraft.

A part of the Museum of the Future Scheme, which aims to expand the institution’s appeal, the museum reached out to Minecraft users via Reddit, though a spokesman for the museum told AM2 that plans were still “at an early stage” and the “build” had not yet begun in any official capacity.

Earlier this month, Minecraft was sold to Microsoft for US$2.5bn (€2bn £1.5bn), mainly thanks to its extreme popularity with a younger audience.

The first step of the process will involve digitally creating the Great Court and facade of the building, which the British Museum hopes will be ready in time for a public debate on 'changing public dialogues with museum collections in a digital age' on 16 October.

Adam Clarke of The Common People, who spoke at length on how Minecraft can get more kids into museums and galleries at MuseumNext in June and has been widely involved in the use of Minecraft within cultural, heritage and educational settings, told AM2: “This project looks amazing and shows that Minecraft is being taken up by institutions all over the world.

“By engaging with Minecraft in this way, The British Museum will actively inspire a new generation of enquiring minds through gaming. The fact that they are inviting the Minecraft community to get involved with the building of this 'world' really connects to the spirit of the creativity that supports the success of Minecraft.”
RELATED STORIES
Revealed: How Minecraft can get more kids into museums and galleries


The online phenomenon known as Minecraft has been highlighted as a method of getting more children interested in museums and galleries.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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