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Britain targets Chinese tourism with new single visa pilot
POSTED 23 Jun 2015 . BY Jak Phillips
Announcing the reform, Theresa May said: 'This scheme will create a one-stop shop for Chinese visitors to the UK and Europe, whether they are coming here for business or leisure' Credit: Wikimedia Commons
The home secretary Theresa May has announced a new pilot scheme enabling Chinese visitors to apply for UK and European visas in a single process.

The move, designed to boost UK business and tourism revenues from the lucrative Chinese market, will see Chinese visitors able to submit online applications for both a British and a Belgian visa at the same time, with a single set of supporting documents. This will enable them to roam freely within the EU’s 26-nation Schengen zone and Britain through a single visa application – the first time that this has been possible.

Announcing the reform, May said: “This scheme will create a one-stop shop for Chinese visitors to the UK and Europe, whether they are coming here for business or leisure.”

The government hopes that the pilot, which comes into effect on July 1, will help attract thousands more Chinese visitors and a stream of extra revenue for UK tourism companies.

Business leaders have long-called for such a system to be brought in, claiming that the excess paperwork of the current system causes Chinese tourists to shun the UK. Visits from China – a market that tourism agency VisitBritain has been targeting with a number of tourism initiatives – fell 7 per cent in 2014, according to the latest International Passenger Survey statistics.

The British Hospitality Association (BHA) estimates that the UK loses out on an estimated £1.2bn per annum because it attracts far fewer Chinese tourists than major European neighbours. The BHA welcomed the new pilot and said it marks another step in the right direction to drive growth and jobs at a crucial time in the UK’s recovery.

“By 2023, China will be the largest outbound tourism economy in the world so it is important that the UK makes every effort to welcome the Chinese traveller into our country,” said BHA chief executive Ufi Ibrahim.

“The government’s decision to streamline the visa application process for Chinese visitors with Schengen is a long-awaited victory for common sense, our economy and the hospitality and tourism industry.”
RELATED STORIES
  BHA chair Nick Varney laments visa policy for Chinese tourists


British efforts to court Chinese tourism through a major Shanghai business festival launched by Prince William are missing the point in terms of what needs to be done to attract Chinese visitors.
  UK moves up the rankings in the Chinese tourism charts


Britain’s efforts to make itself a more welcoming destination to Chinese visitors appear to be paying off with new research showing aspirational travel from China to the UK is on the up.
  VisitBritain hails chancellor’s new Chinese visa initiative


VisitBritain has welcomed chancellor George Osborne’s plan to refund the cost of up to 25,000 visas for Chinese tourists, describing it as the ‘perfect catalyst’ for a boom in visitors from the Middle Kingdom.
  Revealed: What Chinese visitors want from a UK hotel


Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.
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NEWS
Britain targets Chinese tourism with new single visa pilot
POSTED 23 Jun 2015 . BY Jak Phillips
Announcing the reform, Theresa May said: 'This scheme will create a one-stop shop for Chinese visitors to the UK and Europe, whether they are coming here for business or leisure' Credit: Wikimedia Commons
The home secretary Theresa May has announced a new pilot scheme enabling Chinese visitors to apply for UK and European visas in a single process.

The move, designed to boost UK business and tourism revenues from the lucrative Chinese market, will see Chinese visitors able to submit online applications for both a British and a Belgian visa at the same time, with a single set of supporting documents. This will enable them to roam freely within the EU’s 26-nation Schengen zone and Britain through a single visa application – the first time that this has been possible.

Announcing the reform, May said: “This scheme will create a one-stop shop for Chinese visitors to the UK and Europe, whether they are coming here for business or leisure.”

The government hopes that the pilot, which comes into effect on July 1, will help attract thousands more Chinese visitors and a stream of extra revenue for UK tourism companies.

Business leaders have long-called for such a system to be brought in, claiming that the excess paperwork of the current system causes Chinese tourists to shun the UK. Visits from China – a market that tourism agency VisitBritain has been targeting with a number of tourism initiatives – fell 7 per cent in 2014, according to the latest International Passenger Survey statistics.

The British Hospitality Association (BHA) estimates that the UK loses out on an estimated £1.2bn per annum because it attracts far fewer Chinese tourists than major European neighbours. The BHA welcomed the new pilot and said it marks another step in the right direction to drive growth and jobs at a crucial time in the UK’s recovery.

“By 2023, China will be the largest outbound tourism economy in the world so it is important that the UK makes every effort to welcome the Chinese traveller into our country,” said BHA chief executive Ufi Ibrahim.

“The government’s decision to streamline the visa application process for Chinese visitors with Schengen is a long-awaited victory for common sense, our economy and the hospitality and tourism industry.”
RELATED STORIES
BHA chair Nick Varney laments visa policy for Chinese tourists


British efforts to court Chinese tourism through a major Shanghai business festival launched by Prince William are missing the point in terms of what needs to be done to attract Chinese visitors.
UK moves up the rankings in the Chinese tourism charts


Britain’s efforts to make itself a more welcoming destination to Chinese visitors appear to be paying off with new research showing aspirational travel from China to the UK is on the up.
VisitBritain hails chancellor’s new Chinese visa initiative


VisitBritain has welcomed chancellor George Osborne’s plan to refund the cost of up to 25,000 visas for Chinese tourists, describing it as the ‘perfect catalyst’ for a boom in visitors from the Middle Kingdom.
Revealed: What Chinese visitors want from a UK hotel


Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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