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NEWS
Brian Roberts confirms Super Nintendo World for US parks
POSTED 24 Jan 2020 . BY Tom Anstey
Universal believes Nintendo will have similar success to that of its Harry Potter attractions Credit: Universal

Nintendo is in very rarefied air and the attraction that we're building in Osaka is spectacular
– Brian Roberts
Universal is bringing Super Nintendo World to both its Hollywood and Orlando theme parks, with Comcast chair Brian Roberts confirming the plans ahead of the IP's attractions debut later this year.

First opening this summer ahead of 2020 Olympic Games in Tokyo, Super Nintendo World will be an interactive, immersive attraction, featuring rides and locations from the world of Mario, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Speaking during an earnings call, Roberts said that Nintendo would act as a "big accelerator for Universal's theme park business, also revealing plans to bring the IP to North America at a later date.

"The next big thing on the horizon for us is Nintendo which, based on our research, is one of the biggest potential drivers of attendance that you could have of any kind of IP," he said. "It's up there with Harry Potter, which in some of our parks drove incremental attendance of about two million people.

"We're going to bring it to Hollywood and we're going to bring it to our fourth gate in Florida.

"Nintendo is in very rarefied air and the attraction that we're building in Osaka is spectacular."
RELATED STORIES
  Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video


Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
  Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
  Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
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Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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NEWS
Brian Roberts confirms Super Nintendo World for US parks
POSTED 24 Jan 2020 . BY Tom Anstey
Universal believes Nintendo will have similar success to that of its Harry Potter attractions Credit: Universal
Nintendo is in very rarefied air and the attraction that we're building in Osaka is spectacular
– Brian Roberts
Universal is bringing Super Nintendo World to both its Hollywood and Orlando theme parks, with Comcast chair Brian Roberts confirming the plans ahead of the IP's attractions debut later this year.

First opening this summer ahead of 2020 Olympic Games in Tokyo, Super Nintendo World will be an interactive, immersive attraction, featuring rides and locations from the world of Mario, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Speaking during an earnings call, Roberts said that Nintendo would act as a "big accelerator for Universal's theme park business, also revealing plans to bring the IP to North America at a later date.

"The next big thing on the horizon for us is Nintendo which, based on our research, is one of the biggest potential drivers of attendance that you could have of any kind of IP," he said. "It's up there with Harry Potter, which in some of our parks drove incremental attendance of about two million people.

"We're going to bring it to Hollywood and we're going to bring it to our fourth gate in Florida.

"Nintendo is in very rarefied air and the attraction that we're building in Osaka is spectacular."
RELATED STORIES
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video


Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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