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NEWS
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
  Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
  Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
  Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
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NEWS
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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