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NEWS
Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Hotel des Horlogers will be integrated into the topography of the landscape with five zigzagging room slabs Credit: Bjarke Ingels Group
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
RELATED STORIES
  The eight key cultural buildings for Paris's EuropaCity leisure destination revealed


The developers of EuropaCity in Paris have provided a first glimpse at the eight key leisure buildings that will be constructed for the €3.1bn project.
  FEATURE: BIG special : Bjarke Ingels


The BIG founder talks about Lego House Mars Science City and the role of his team in BIG’s success
  BIG designs yin-yang enclosure for Copenhagen Zoo's giant pandas


Copenhagen Zoo has revealed it is working with BIG architects on a brand new panda enclosure that will be shaped like an enormous yin-yang symbol.
  BIG wins contest to design bespoke watch museum in Switzerland


Danish architectural practice, Bjarke Ingles Group (BIG) has won a contest to expand the world famous head quarters of luxury watchmaker Audemars Piguet in Vallée de Joux, Switzerland, to include a new design museum.
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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NEWS
Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Hotel des Horlogers will be integrated into the topography of the landscape with five zigzagging room slabs Credit: Bjarke Ingels Group
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
RELATED STORIES
The eight key cultural buildings for Paris's EuropaCity leisure destination revealed


The developers of EuropaCity in Paris have provided a first glimpse at the eight key leisure buildings that will be constructed for the €3.1bn project.
FEATURE: BIG special : Bjarke Ingels


The BIG founder talks about Lego House Mars Science City and the role of his team in BIG’s success
BIG designs yin-yang enclosure for Copenhagen Zoo's giant pandas


Copenhagen Zoo has revealed it is working with BIG architects on a brand new panda enclosure that will be shaped like an enormous yin-yang symbol.
BIG wins contest to design bespoke watch museum in Switzerland


Danish architectural practice, Bjarke Ingles Group (BIG) has won a contest to expand the world famous head quarters of luxury watchmaker Audemars Piguet in Vallée de Joux, Switzerland, to include a new design museum.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS