Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Birmingham's Five Ways Leisure Park sold in £35m deal
POSTED 06 Aug 2014 . BY Chris Dodd
Birmingham has seen an increase in development interest in recent times Credit: Shutterstock.com/Feraru Nicolae
The Birmingham leisure park, home to facilities including a Pure Gym, a 12-screen Cineworld cinema and one of the city’s most popular nightclubs, has been sold in a deal worth £35m.

The Five Ways Leisure Park site, which houses two main buildings comprising space of 199,702sq ft (18,552sq m), has been sold by London-based UK & European Investments for Blue Coast Commercial Investments.

The company has decided to sell the property having achieved its initial business aims, with the owners eager to cash in on strong institutional demand in the leisure sector.

The buyer of the plot is the Valad European Diversified Fund, which cites a strong cohort of leasable offerings as being an attractive prospect in the deal.

"Five Ways Leisure Park provides even greater diversification to the Valad European Diversified Fund's portfolio of assets,” said David Kirkby, chief investment officer at Valad Europe.

"Underpinned by a strong set of leisure and entertainment businesses and located in the heart of Birmingham city centre, Five Ways is typical of the type of good value, high quality, and leasable assets with strong covenants, that we are actively investing in."

The city of Birmingham is increasingly becoming a hot bed for investment and proposed development, with the council partnering with developers to push forward with a £500m redevelopment plan by planning for the creation of a 17-acre Paradise Circus mixed-use scheme.
RELATED STORIES
  Development continues in Birmingham as design approved for first phase of Arena Central


  Birmingham Museums Trust warns HS2 could threaten 640,000 artefacts


Birmingham Museums Trust (BMT) has told MPs that its collections could be put at a substantial safety risk during the construction and operation of the High Speed Two (HS2) rail link.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Birmingham's Five Ways Leisure Park sold in £35m deal
POSTED 06 Aug 2014 . BY Chris Dodd
Birmingham has seen an increase in development interest in recent times Credit: Shutterstock.com/Feraru Nicolae
The Birmingham leisure park, home to facilities including a Pure Gym, a 12-screen Cineworld cinema and one of the city’s most popular nightclubs, has been sold in a deal worth £35m.

The Five Ways Leisure Park site, which houses two main buildings comprising space of 199,702sq ft (18,552sq m), has been sold by London-based UK & European Investments for Blue Coast Commercial Investments.

The company has decided to sell the property having achieved its initial business aims, with the owners eager to cash in on strong institutional demand in the leisure sector.

The buyer of the plot is the Valad European Diversified Fund, which cites a strong cohort of leasable offerings as being an attractive prospect in the deal.

"Five Ways Leisure Park provides even greater diversification to the Valad European Diversified Fund's portfolio of assets,” said David Kirkby, chief investment officer at Valad Europe.

"Underpinned by a strong set of leisure and entertainment businesses and located in the heart of Birmingham city centre, Five Ways is typical of the type of good value, high quality, and leasable assets with strong covenants, that we are actively investing in."

The city of Birmingham is increasingly becoming a hot bed for investment and proposed development, with the council partnering with developers to push forward with a £500m redevelopment plan by planning for the creation of a 17-acre Paradise Circus mixed-use scheme.
RELATED STORIES
Development continues in Birmingham as design approved for first phase of Arena Central


Birmingham Museums Trust warns HS2 could threaten 640,000 artefacts


Birmingham Museums Trust (BMT) has told MPs that its collections could be put at a substantial safety risk during the construction and operation of the High Speed Two (HS2) rail link.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS