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NEWS
Birmingham's Five Ways Leisure Park sold in £35m deal
POSTED 06 Aug 2014 . BY Chris Dodd
Birmingham has seen an increase in development interest in recent times Credit: Shutterstock.com/Feraru Nicolae
The Birmingham leisure park, home to facilities including a Pure Gym, a 12-screen Cineworld cinema and one of the city’s most popular nightclubs, has been sold in a deal worth £35m.

The Five Ways Leisure Park site, which houses two main buildings comprising space of 199,702sq ft (18,552sq m), has been sold by London-based UK & European Investments for Blue Coast Commercial Investments.

The company has decided to sell the property having achieved its initial business aims, with the owners eager to cash in on strong institutional demand in the leisure sector.

The buyer of the plot is the Valad European Diversified Fund, which cites a strong cohort of leasable offerings as being an attractive prospect in the deal.

"Five Ways Leisure Park provides even greater diversification to the Valad European Diversified Fund's portfolio of assets,” said David Kirkby, chief investment officer at Valad Europe.

"Underpinned by a strong set of leisure and entertainment businesses and located in the heart of Birmingham city centre, Five Ways is typical of the type of good value, high quality, and leasable assets with strong covenants, that we are actively investing in."

The city of Birmingham is increasingly becoming a hot bed for investment and proposed development, with the council partnering with developers to push forward with a £500m redevelopment plan by planning for the creation of a 17-acre Paradise Circus mixed-use scheme.
RELATED STORIES
  Development continues in Birmingham as design approved for first phase of Arena Central


  Birmingham Museums Trust warns HS2 could threaten 640,000 artefacts


Birmingham Museums Trust (BMT) has told MPs that its collections could be put at a substantial safety risk during the construction and operation of the High Speed Two (HS2) rail link.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
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Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Birmingham's Five Ways Leisure Park sold in £35m deal
POSTED 06 Aug 2014 . BY Chris Dodd
Birmingham has seen an increase in development interest in recent times Credit: Shutterstock.com/Feraru Nicolae
The Birmingham leisure park, home to facilities including a Pure Gym, a 12-screen Cineworld cinema and one of the city’s most popular nightclubs, has been sold in a deal worth £35m.

The Five Ways Leisure Park site, which houses two main buildings comprising space of 199,702sq ft (18,552sq m), has been sold by London-based UK & European Investments for Blue Coast Commercial Investments.

The company has decided to sell the property having achieved its initial business aims, with the owners eager to cash in on strong institutional demand in the leisure sector.

The buyer of the plot is the Valad European Diversified Fund, which cites a strong cohort of leasable offerings as being an attractive prospect in the deal.

"Five Ways Leisure Park provides even greater diversification to the Valad European Diversified Fund's portfolio of assets,” said David Kirkby, chief investment officer at Valad Europe.

"Underpinned by a strong set of leisure and entertainment businesses and located in the heart of Birmingham city centre, Five Ways is typical of the type of good value, high quality, and leasable assets with strong covenants, that we are actively investing in."

The city of Birmingham is increasingly becoming a hot bed for investment and proposed development, with the council partnering with developers to push forward with a £500m redevelopment plan by planning for the creation of a 17-acre Paradise Circus mixed-use scheme.
RELATED STORIES
Development continues in Birmingham as design approved for first phase of Arena Central


Birmingham Museums Trust warns HS2 could threaten 640,000 artefacts


Birmingham Museums Trust (BMT) has told MPs that its collections could be put at a substantial safety risk during the construction and operation of the High Speed Two (HS2) rail link.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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