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NEWS
Birmingham welcomes record visitor numbers in continued tourism growth
POSTED 15 Aug 2012 . BY Pete Hayman
Birmingham welcomed a record number of visitors last year - up 740,000 to 33.5 million - as the city's tourism economy continues to grow, according to newly-released figures.

Global Tourism Solutions' STEAM Report also highlighted a 2 per cent increase in visitor expenditure to £4.9bn compared with 2010, which helped create more than 2,000 new jobs.

The figures mean that visitor numbers to Birmingham and the surrounding areas have risen 10 per cent over the last six years, while the tourism economy has seen similar growth.

Marketing Birmingham chief executive Neil Rami said: "With the afterglow of London 2012 and the government's launch of a new campaign to create a lasting tourism legacy from the Games, we are looking forward to a further boost."

• Yesterday (14 August), culture secretary Jeremy Hunt said the successful hosting of the Olympic Games would 'turbo charge' the UK tourism industry and pledged additional funding to overseas marketing efforts.

Click here for more information about Birmingham's tourism growth.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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iPlayCo was established in 1999. [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Birmingham welcomes record visitor numbers in continued tourism growth
POSTED 15 Aug 2012 . BY Pete Hayman
Birmingham welcomed a record number of visitors last year - up 740,000 to 33.5 million - as the city's tourism economy continues to grow, according to newly-released figures.

Global Tourism Solutions' STEAM Report also highlighted a 2 per cent increase in visitor expenditure to £4.9bn compared with 2010, which helped create more than 2,000 new jobs.

The figures mean that visitor numbers to Birmingham and the surrounding areas have risen 10 per cent over the last six years, while the tourism economy has seen similar growth.

Marketing Birmingham chief executive Neil Rami said: "With the afterglow of London 2012 and the government's launch of a new campaign to create a lasting tourism legacy from the Games, we are looking forward to a further boost."

• Yesterday (14 August), culture secretary Jeremy Hunt said the successful hosting of the Olympic Games would 'turbo charge' the UK tourism industry and pledged additional funding to overseas marketing efforts.

Click here for more information about Birmingham's tourism growth.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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