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Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
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  All sport governing bodies should have duty of care guardian, says Grey-Thompson report


National governing bodies of sport should be required to have at least one named person dedicated to the duty of care of athletes or risk having their public funding cut, according to a wide-ranging report published by Baroness Tanni Grey-Thompson.
  UK Sport has ‘not failed’ in its duty of care to athletes, says Liz Nicholl


UK Sport has dismissed criticisms that it has failed in its duty of care to athletes following high profile allegations of bullying within sports that it funds.
  Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
  Government launches safety and wellbeing in sport review


An independent review which focuses on the welfare and safety of participants in grassroots and elite sport has commenced, with experts and members of the public called to give evidence.
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NEWS
Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
RELATED STORIES
All sport governing bodies should have duty of care guardian, says Grey-Thompson report


National governing bodies of sport should be required to have at least one named person dedicated to the duty of care of athletes or risk having their public funding cut, according to a wide-ranging report published by Baroness Tanni Grey-Thompson.
UK Sport has ‘not failed’ in its duty of care to athletes, says Liz Nicholl


UK Sport has dismissed criticisms that it has failed in its duty of care to athletes following high profile allegations of bullying within sports that it funds.
Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
Government launches safety and wellbeing in sport review


An independent review which focuses on the welfare and safety of participants in grassroots and elite sport has commenced, with experts and members of the public called to give evidence.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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