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Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
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  UK Sport has ‘not failed’ in its duty of care to athletes, says Liz Nicholl


UK Sport has dismissed criticisms that it has failed in its duty of care to athletes following high profile allegations of bullying within sports that it funds.
  Duty of Care Working Group to submit recommendations by October


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NEWS
Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
RELATED STORIES
All sport governing bodies should have duty of care guardian, says Grey-Thompson report


National governing bodies of sport should be required to have at least one named person dedicated to the duty of care of athletes or risk having their public funding cut, according to a wide-ranging report published by Baroness Tanni Grey-Thompson.
UK Sport has ‘not failed’ in its duty of care to athletes, says Liz Nicholl


UK Sport has dismissed criticisms that it has failed in its duty of care to athletes following high profile allegations of bullying within sports that it funds.
Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
Government launches safety and wellbeing in sport review


An independent review which focuses on the welfare and safety of participants in grassroots and elite sport has commenced, with experts and members of the public called to give evidence.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
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iPlayCo was established in 1999. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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