Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
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Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
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Clip 'n Climb Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]