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NEWS
Bewilderwood to open second site in Cheshire
POSTED 18 Dec 2019 . BY Lauren Heath-Jones

We nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence
– Tom Blofield, creator and CEO of Bewilderwood
Bewilderwood, a UK-based adventure park that combines storytelling with outdoor play, is set to open its second site in Cheshire.

The new park, which is expected to open in Q2 2020, will occupy 70-acres of countryside beside the historic Cholmondeley Castle in South Cheshire, and expects to welcome more than 300,000 visitors per year.

Designed to encourage families to engage in traditional and imaginative outdoor play, Bewilderwood is located in canopied forest and doesn't offer traditional theme park rides or attractions, offering instead activities such as ziplining, arts and crafts, storytelling and face painting.

Its concept is based on A Boggle at Bewilderwood, a storybook written by Bewilderwood CEO and children's author Tom Blofeld. Both the park and the story feature a colourful cast of characters and magical treehouses and encourage parents and grandparents to play alongside their children.

Katrina Michel, former CEO of Marketing Cheshire, said: "A critical factor in rural tourism is 'distinctiveness' and Bewilderwood offers something genuinely different - a healthy outdoor experience for young children and families which fires the imagination and allows children to run free and enjoy nature as well as becoming involved in a compelling story."

Blofeld said: "From the beginning, we set out to be a smaller, more authentic and intimate experience. Our visitors feel a real sense of ownership of the park because they have the chance to experience real play in nature."

"We continue to nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence," he added.

Bewilderwood Cheshire is currently looking for an operations manager apply here
RELATED STORIES
  Bewilderwood says its business is poised to go global


Bewilderwood, the beguiling children’s outdoor play concept involving jungle bridges, magical treehouses and zip wires, could go global say its founders.
  BeWILDerwood submits plans for second site


Bure Valley Adventures, operator of BeWILDerwood treehouse adventure park in Norfolk, UK has submitted a planning application for a second site at Tatton Park, Cheshire. The plans for the new attraction will be put on show on 23 February as part of a consultation which will run until mid-March.
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COMPANY PROFILES
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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iPlayCo was established in 1999. [more...]
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Iconic Liverpool attraction opens door to new operators
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NEWS
Bewilderwood to open second site in Cheshire
POSTED 18 Dec 2019 . BY Lauren Heath-Jones
We nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence
– Tom Blofield, creator and CEO of Bewilderwood
Bewilderwood, a UK-based adventure park that combines storytelling with outdoor play, is set to open its second site in Cheshire.

The new park, which is expected to open in Q2 2020, will occupy 70-acres of countryside beside the historic Cholmondeley Castle in South Cheshire, and expects to welcome more than 300,000 visitors per year.

Designed to encourage families to engage in traditional and imaginative outdoor play, Bewilderwood is located in canopied forest and doesn't offer traditional theme park rides or attractions, offering instead activities such as ziplining, arts and crafts, storytelling and face painting.

Its concept is based on A Boggle at Bewilderwood, a storybook written by Bewilderwood CEO and children's author Tom Blofeld. Both the park and the story feature a colourful cast of characters and magical treehouses and encourage parents and grandparents to play alongside their children.

Katrina Michel, former CEO of Marketing Cheshire, said: "A critical factor in rural tourism is 'distinctiveness' and Bewilderwood offers something genuinely different - a healthy outdoor experience for young children and families which fires the imagination and allows children to run free and enjoy nature as well as becoming involved in a compelling story."

Blofeld said: "From the beginning, we set out to be a smaller, more authentic and intimate experience. Our visitors feel a real sense of ownership of the park because they have the chance to experience real play in nature."

"We continue to nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence," he added.

Bewilderwood Cheshire is currently looking for an operations manager apply here
RELATED STORIES
Bewilderwood says its business is poised to go global


Bewilderwood, the beguiling children’s outdoor play concept involving jungle bridges, magical treehouses and zip wires, could go global say its founders.
BeWILDerwood submits plans for second site


Bure Valley Adventures, operator of BeWILDerwood treehouse adventure park in Norfolk, UK has submitted a planning application for a second site at Tatton Park, Cheshire. The plans for the new attraction will be put on show on 23 February as part of a consultation which will run until mid-March.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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