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NEWS
Baton Rouge plans US$110m interactive zoo experience
POSTED 10 Jul 2015 . BY Tom Anstey
The plans include improved animal experiences across the zoo
Officials at Baton Rouge Zoo in Louisiana, US, are considering a US$110m (€99.5m, £71.5m) upgrade to the visitor attraction, which could see it move to a new facility.

The zoo has hired a firm to examine ways the zoo could be improved with or without a move, with the consultants making several recommendations. Following the consultant’s timeline, a decision on relocation or renovation will be made in six to nine months time.

The plans would include a more interactive zoo experience designed to appeal to attendees of all ages. "The Vision for the New Baton Rouge Zoo" includes zip lines, adventure courses and a sky lift to provide a bird's eye view of the animals. Also included in the plans are splash pads, water rides, a carousel, retail and dining, as well as improved animal experiences across the zoo.

According to a feasibility study by Philadelphia-based Schultz & Williams, the investment could raise average year-on-year attendance from around 250,000 visitors up to 375,000, also contributing US$24m (€21.7m, £15.m) annually to the local economy. The zoo will first need to privately raise US$25m (€22.6m, £16.2m) to kickstart the project.
PROJECT PROFILE:

Baton Rouge Zoo expansion
Officials at Baton Rouge Zoo in Louisiana, US, are considering US$110m (€99.5m, £71.5m) upgrade to the visitor attraction, which could see it move to a new facility.


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  Tacoma zoo plans US$65.4m overhaul of aquatic and educational offering


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Bob Rogers hands BRC to long-serving leadership team
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NEWS
Baton Rouge plans US$110m interactive zoo experience
POSTED 10 Jul 2015 . BY Tom Anstey
The plans include improved animal experiences across the zoo
Officials at Baton Rouge Zoo in Louisiana, US, are considering a US$110m (€99.5m, £71.5m) upgrade to the visitor attraction, which could see it move to a new facility.

The zoo has hired a firm to examine ways the zoo could be improved with or without a move, with the consultants making several recommendations. Following the consultant’s timeline, a decision on relocation or renovation will be made in six to nine months time.

The plans would include a more interactive zoo experience designed to appeal to attendees of all ages. "The Vision for the New Baton Rouge Zoo" includes zip lines, adventure courses and a sky lift to provide a bird's eye view of the animals. Also included in the plans are splash pads, water rides, a carousel, retail and dining, as well as improved animal experiences across the zoo.

According to a feasibility study by Philadelphia-based Schultz & Williams, the investment could raise average year-on-year attendance from around 250,000 visitors up to 375,000, also contributing US$24m (€21.7m, £15.m) annually to the local economy. The zoo will first need to privately raise US$25m (€22.6m, £16.2m) to kickstart the project.
RELATED STORIES
AZA's SAFE initiative aims to save endangered species


The Association of Zoos and Aquariums (AZA) has announced a new scheme aiming to save endangered species from extinction and restoring them to healthy-size populations in the wild.
US$28m investment brings gorillas back to Houston Zoo after decade-long absence


After a 10-year absence and four years of fundraising and construction, Houston Zoo in Texas is about to open its new state-of-the-art gorilla exhibit to the public, allowing visitors to see the primates explore their new habitat.
Zoos SA outlines 20-year masterplan for major zoos


Zoos South Australia (ZSA) has unveiled a 20-year masterplan for the proposed transformation of both its Adelaide and Monarto Zoos.
Tacoma zoo plans US$65.4m overhaul of aquatic and educational offering


Point Defiance Zoo & Aquarium in Tacoma, Washington, has announced plans for a US$65.4m (€57.2m, £42.5m) expansion and renovation of the existing facilities, to include a brand new aquarium among other improvements.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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