Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts
POSTED 28 Nov 2022 . BY Megan Whitby
Banyan Tree's debut Veya resort concept launched in Phuket, Thailand, in March 2022 Credit: Banyan Tree Group
Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.

Called Banyan Tree Veya Bacalar, the US$28m (€26.8m, £23.2m) resort will house 40 rooms and be branded under the hospitality group's new wellness resort concept Veya.

The upcoming resort is Banyan Tree’s second project with developer Groupo UBK. The organisations are already collaborating to realise Banyan Tree Veya Valle de Guadalupe by Q3 of 2023 – set to be the debut Veya property in Mexico.

Veya was created in direct response to the pandemic in order to address a world with an urgent need for reconnecting mind and body. Based on Banyan Tree’s eight proprietary pillars of wellbeing, the resorts offer personalised retreats to ensure all visitors enjoy a bespoke holistic wellness experience.

To learn more about the concept, read Spa Business' exclusive interview with Kim Weller, Banyan Tree's wellbeing director.

In addition to Veya programming, Banyan Tree Veya Bacalar will provide traditional spa services at a signature Banyan Tree Spa designed to resemble a cenote in honour of the region’s underground water caves.

“Banyan Tree Veya Bacalar, along with the soon-to-open Banyan Tree Veya Valle de Guadalupe, will create a new category and concept of hospitality in Mexico that redefines luxury from a multisensory perspective,” said Peter Hechler, senior assistant vice president, head of regional operations for the Middle East, Europe, Africa and the Americas of Banyan Tree.

“Modern travellers are actively seeking experiences on ‘the-path-less-travelled’, and as we continue to expand, we’re looking to bring awareness to emerging destinations that are rich with history, culture and natural wonders.”

Situated 30 minutes north of the Belize border, Bacalar is best known for its crystal-clear waters that native Mayans call ‘the Lagoon of the Seven Colors’, referring to the water’s multiple hues of blue.

Banyan Tree Veya Bacalar resort will mark the brand’s sixth location in Mexico and third in the Yucatán Region. Accommodation will comprise 35 villas and five residences set within dense greenery.

Additional facilities will include a main pool, four dining concepts and watersports amenities.

Banyan Tree’s Mexican portfolio already includes Banyan Tree Mayakoba, Banyan Tree Cabo Marqués in Acapulco, Banyan Tree Puebla and Hacienda Xcanatun by Angsana in Merida.

The Veya portfolio includes the newly unveiled Banyan Tree Veya Phuket and the anticipated opening of Banyan Tree Veya Ilha Nejovo in Mozambique (2023), as well as the two aforementioned Mexico openings.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
RELATED STORIES
  Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat


Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.
  Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts
POSTED 28 Nov 2022 . BY Megan Whitby
Banyan Tree's debut Veya resort concept launched in Phuket, Thailand, in March 2022 Credit: Banyan Tree Group
Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.

Called Banyan Tree Veya Bacalar, the US$28m (€26.8m, £23.2m) resort will house 40 rooms and be branded under the hospitality group's new wellness resort concept Veya.

The upcoming resort is Banyan Tree’s second project with developer Groupo UBK. The organisations are already collaborating to realise Banyan Tree Veya Valle de Guadalupe by Q3 of 2023 – set to be the debut Veya property in Mexico.

Veya was created in direct response to the pandemic in order to address a world with an urgent need for reconnecting mind and body. Based on Banyan Tree’s eight proprietary pillars of wellbeing, the resorts offer personalised retreats to ensure all visitors enjoy a bespoke holistic wellness experience.

To learn more about the concept, read Spa Business' exclusive interview with Kim Weller, Banyan Tree's wellbeing director.

In addition to Veya programming, Banyan Tree Veya Bacalar will provide traditional spa services at a signature Banyan Tree Spa designed to resemble a cenote in honour of the region’s underground water caves.

“Banyan Tree Veya Bacalar, along with the soon-to-open Banyan Tree Veya Valle de Guadalupe, will create a new category and concept of hospitality in Mexico that redefines luxury from a multisensory perspective,” said Peter Hechler, senior assistant vice president, head of regional operations for the Middle East, Europe, Africa and the Americas of Banyan Tree.

“Modern travellers are actively seeking experiences on ‘the-path-less-travelled’, and as we continue to expand, we’re looking to bring awareness to emerging destinations that are rich with history, culture and natural wonders.”

Situated 30 minutes north of the Belize border, Bacalar is best known for its crystal-clear waters that native Mayans call ‘the Lagoon of the Seven Colors’, referring to the water’s multiple hues of blue.

Banyan Tree Veya Bacalar resort will mark the brand’s sixth location in Mexico and third in the Yucatán Region. Accommodation will comprise 35 villas and five residences set within dense greenery.

Additional facilities will include a main pool, four dining concepts and watersports amenities.

Banyan Tree’s Mexican portfolio already includes Banyan Tree Mayakoba, Banyan Tree Cabo Marqués in Acapulco, Banyan Tree Puebla and Hacienda Xcanatun by Angsana in Merida.

The Veya portfolio includes the newly unveiled Banyan Tree Veya Phuket and the anticipated opening of Banyan Tree Veya Ilha Nejovo in Mozambique (2023), as well as the two aforementioned Mexico openings.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
RELATED STORIES
Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat


Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS