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NEWS
Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat
POSTED 20 Dec 2022 . BY Megan Whitby
There are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023 Credit: Banyan Tree Group
Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.

Banyan Tree AlUla is being operated by Accor on behalf of Banyan Tree, thanks to the two brands’ strategic long-term partnership agreement which was announced in 2016. The deal means Accor develops and manages Banyan Tree-branded hotels around the world.

Set against a striking desert backdrop and imposing rock formations, Banyan Tree AlUla has been developed in the Ashar Valley of the AlUla region – a historical crossroad of ancient civilisations and a popular resting place for travellers and traders since the 6th century BC.

The vision for the resort was inspired by the architecture of the Nabataeans – a nomadic tribe of Bedouins who occupied the area 2,000 years ago.

Banyan Tree AlUla’s 47 sand-coloured tents blend into the landscape, while a range of outdoor wellness experiences allow guests to connect with the natural surroundings.

An oasis of wellness
The two-acre property features a signature Banyan Tree Spa designed as a desert wellness sanctuary and a place for physical, mental and spiritual renewal with a holistic approach based on traditional Asian healing therapies.

Beyond the spa, a range of open-air treatments and outdoor wellbeing experiences allow guests to connect deeply with the natural surroundings. Highlights include star-lit open-air sound baths and a massage inside a hidden cave surrounded by precious minerals, incense and scented candles made with locally-grown ingredients.

A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields have also been added to complete the offering.

Following time at the spa or a gym session at the resort’s fitness centre, guests can unwind at the resort’s tranquil rock pool with views of the expansive valley on the horizon.

Speaking to Spa Business, Banyan Tree revealed there are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023.

Partners include Lemi, Talenti Spa and Pevonia. A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields complete the offering.

To discover more of the latest new openings across the global spa and wellness industry, check out the most recent issue of Spa Business.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
RELATED STORIES
  Accor champions inclusive wellness in new Health to Wealth white paper


Hospitality giant Accor has unveiled a new white paper exploring eight key pathways for navigating business, society and leadership toward a future where human wellbeing and fulfilment are essential priorities.
  Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
  Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts


Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.
  FEATURE: Spa People: Kim Weller


The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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CATALOGUE GALLERY
 

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NEWS
Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat
POSTED 20 Dec 2022 . BY Megan Whitby
There are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023 Credit: Banyan Tree Group
Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.

Banyan Tree AlUla is being operated by Accor on behalf of Banyan Tree, thanks to the two brands’ strategic long-term partnership agreement which was announced in 2016. The deal means Accor develops and manages Banyan Tree-branded hotels around the world.

Set against a striking desert backdrop and imposing rock formations, Banyan Tree AlUla has been developed in the Ashar Valley of the AlUla region – a historical crossroad of ancient civilisations and a popular resting place for travellers and traders since the 6th century BC.

The vision for the resort was inspired by the architecture of the Nabataeans – a nomadic tribe of Bedouins who occupied the area 2,000 years ago.

Banyan Tree AlUla’s 47 sand-coloured tents blend into the landscape, while a range of outdoor wellness experiences allow guests to connect with the natural surroundings.

An oasis of wellness
The two-acre property features a signature Banyan Tree Spa designed as a desert wellness sanctuary and a place for physical, mental and spiritual renewal with a holistic approach based on traditional Asian healing therapies.

Beyond the spa, a range of open-air treatments and outdoor wellbeing experiences allow guests to connect deeply with the natural surroundings. Highlights include star-lit open-air sound baths and a massage inside a hidden cave surrounded by precious minerals, incense and scented candles made with locally-grown ingredients.

A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields have also been added to complete the offering.

Following time at the spa or a gym session at the resort’s fitness centre, guests can unwind at the resort’s tranquil rock pool with views of the expansive valley on the horizon.

Speaking to Spa Business, Banyan Tree revealed there are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023.

Partners include Lemi, Talenti Spa and Pevonia. A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields complete the offering.

To discover more of the latest new openings across the global spa and wellness industry, check out the most recent issue of Spa Business.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
RELATED STORIES
Accor champions inclusive wellness in new Health to Wealth white paper


Hospitality giant Accor has unveiled a new white paper exploring eight key pathways for navigating business, society and leadership toward a future where human wellbeing and fulfilment are essential priorities.
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts


Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.
FEATURE: Spa People: Kim Weller


The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS