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NEWS
German luxury brands Babor and Porsche team up for spa in Miami tower
POSTED 03 Jan 2017 . BY Jane Kitchen
The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida is Porsche Design Team’s first foray into residential real estate,
German skincare brand Babor will be the exclusive brand for a new spa in a high-rise building that claims to house the largest number of billionaires under one roof.

The Babor spa in Porsche Design Tower will feature three treatment rooms, including a hammam-style vichy shower, as well as a hair salon.

“To create this vision, we reached out to Babor to assist in the planning and development of the massage and vichy shower treatment menus, and to create signature products exclusive to the services provided,” said Andrew D. Richards, vice president, development and construction for Porsche Design.

The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida – just north of Miami Beach – is Porsche Design Team’s first foray into residential real estate, and will feature a unique glass elevator – for cars.

“You don’t have to leave your car until you are inside your apartment,” said Juergen Gessler, CEO of Porsche Design Group.

In addition to the spa, owners at Porsche Tower will also have access to an ‘adult playground,’ featuring a movie theatre, professional car racing simulator, sports simulator and wellness and fitness centre.

“This is a marriage of two iconic German luxury brands,” said Mark Wuttke, president and COO of Babor North America. “As the authority in luxury professional skincare, Babor prides itself on being an innovative, visionary beauty pioneer committed to making a real difference in people’s lives.”
RELATED STORIES
  Tim Waller named president and CFO of Babor North America


Tim Waller is the new president and CFO at Babor North America, and is responsible for marketing, retail and online business growth.
  Wuttke named COO of Babor North America


Professional skincare brand Babor has appointed Mark Wuttke as president and chief operating officer to the North American Executive Leadership Team. Wuttke will focus his expertise on strengthening the brand’s positioning within the spa marketplace.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
German luxury brands Babor and Porsche team up for spa in Miami tower
POSTED 03 Jan 2017 . BY Jane Kitchen
The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida is Porsche Design Team’s first foray into residential real estate,
German skincare brand Babor will be the exclusive brand for a new spa in a high-rise building that claims to house the largest number of billionaires under one roof.

The Babor spa in Porsche Design Tower will feature three treatment rooms, including a hammam-style vichy shower, as well as a hair salon.

“To create this vision, we reached out to Babor to assist in the planning and development of the massage and vichy shower treatment menus, and to create signature products exclusive to the services provided,” said Andrew D. Richards, vice president, development and construction for Porsche Design.

The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida – just north of Miami Beach – is Porsche Design Team’s first foray into residential real estate, and will feature a unique glass elevator – for cars.

“You don’t have to leave your car until you are inside your apartment,” said Juergen Gessler, CEO of Porsche Design Group.

In addition to the spa, owners at Porsche Tower will also have access to an ‘adult playground,’ featuring a movie theatre, professional car racing simulator, sports simulator and wellness and fitness centre.

“This is a marriage of two iconic German luxury brands,” said Mark Wuttke, president and COO of Babor North America. “As the authority in luxury professional skincare, Babor prides itself on being an innovative, visionary beauty pioneer committed to making a real difference in people’s lives.”
RELATED STORIES
Tim Waller named president and CFO of Babor North America


Tim Waller is the new president and CFO at Babor North America, and is responsible for marketing, retail and online business growth.
Wuttke named COO of Babor North America


Professional skincare brand Babor has appointed Mark Wuttke as president and chief operating officer to the North American Executive Leadership Team. Wuttke will focus his expertise on strengthening the brand’s positioning within the spa marketplace.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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