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NEWS
German luxury brands Babor and Porsche team up for spa in Miami tower
POSTED 03 Jan 2017 . BY Jane Kitchen
The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida is Porsche Design Team’s first foray into residential real estate,
German skincare brand Babor will be the exclusive brand for a new spa in a high-rise building that claims to house the largest number of billionaires under one roof.

The Babor spa in Porsche Design Tower will feature three treatment rooms, including a hammam-style vichy shower, as well as a hair salon.

“To create this vision, we reached out to Babor to assist in the planning and development of the massage and vichy shower treatment menus, and to create signature products exclusive to the services provided,” said Andrew D. Richards, vice president, development and construction for Porsche Design.

The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida – just north of Miami Beach – is Porsche Design Team’s first foray into residential real estate, and will feature a unique glass elevator – for cars.

“You don’t have to leave your car until you are inside your apartment,” said Juergen Gessler, CEO of Porsche Design Group.

In addition to the spa, owners at Porsche Tower will also have access to an ‘adult playground,’ featuring a movie theatre, professional car racing simulator, sports simulator and wellness and fitness centre.

“This is a marriage of two iconic German luxury brands,” said Mark Wuttke, president and COO of Babor North America. “As the authority in luxury professional skincare, Babor prides itself on being an innovative, visionary beauty pioneer committed to making a real difference in people’s lives.”
RELATED STORIES
  Tim Waller named president and CFO of Babor North America


Tim Waller is the new president and CFO at Babor North America, and is responsible for marketing, retail and online business growth.
  Wuttke named COO of Babor North America


Professional skincare brand Babor has appointed Mark Wuttke as president and chief operating officer to the North American Executive Leadership Team. Wuttke will focus his expertise on strengthening the brand’s positioning within the spa marketplace.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
German luxury brands Babor and Porsche team up for spa in Miami tower
POSTED 03 Jan 2017 . BY Jane Kitchen
The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida is Porsche Design Team’s first foray into residential real estate,
German skincare brand Babor will be the exclusive brand for a new spa in a high-rise building that claims to house the largest number of billionaires under one roof.

The Babor spa in Porsche Design Tower will feature three treatment rooms, including a hammam-style vichy shower, as well as a hair salon.

“To create this vision, we reached out to Babor to assist in the planning and development of the massage and vichy shower treatment menus, and to create signature products exclusive to the services provided,” said Andrew D. Richards, vice president, development and construction for Porsche Design.

The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida – just north of Miami Beach – is Porsche Design Team’s first foray into residential real estate, and will feature a unique glass elevator – for cars.

“You don’t have to leave your car until you are inside your apartment,” said Juergen Gessler, CEO of Porsche Design Group.

In addition to the spa, owners at Porsche Tower will also have access to an ‘adult playground,’ featuring a movie theatre, professional car racing simulator, sports simulator and wellness and fitness centre.

“This is a marriage of two iconic German luxury brands,” said Mark Wuttke, president and COO of Babor North America. “As the authority in luxury professional skincare, Babor prides itself on being an innovative, visionary beauty pioneer committed to making a real difference in people’s lives.”
RELATED STORIES
Tim Waller named president and CFO of Babor North America


Tim Waller is the new president and CFO at Babor North America, and is responsible for marketing, retail and online business growth.
Wuttke named COO of Babor North America


Professional skincare brand Babor has appointed Mark Wuttke as president and chief operating officer to the North American Executive Leadership Team. Wuttke will focus his expertise on strengthening the brand’s positioning within the spa marketplace.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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