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NEWS
BH Live to reopen former Virgin Active club following £1m revamp
POSTED 01 Nov 2016 . BY Tom Walker
The centre will have an emphasis on health and wellbeing and will look to encourage young people and families to get more active together
BH Live, a social enterprise which operates leisure facilities across the South of England, is set to open a new health club in Corfe Mullen, East Dorset this month.

The site – previously operated by Virgin Active – includes a large gym floor, exercise studios, a 25m swimming pool and outdoor tennis courts.

The property has been unoccupied for more than two years since Virgin Active shuttered the club in February 2014.

The opening, on 14 November, follows a £1m redevelopment programme at the site, which has seen the pool being upgraded and the existing gym being expanded and fitted with new Life Fitness equipment and a MyZone system.

Called BH Live Active Corf Mullen, the centre will have an emphasis on health and wellbeing, with a number of activities being delivered in partnership with local healthcare providers.

An exercise referral activity programme will be put in place to encourage people with health conditions get more active and the site will also cater for families with a new soft play zone being installed for pre-school children.

BH Live Active’s 813 Club – for families with children aged between eight and 13 – will also be launched, in order to encourage young people and families to get more active together. A learn-to-swim programme for adults and children will begin in 2017.

“The wait is almost over and we are really looking forward to opening the doors to this fabulous new centre,” said Peter Gunn, BH Live’s CEO.

“We have had phenomenal support from the local authorities, community and businesses while the improvements have been taking place.

“As the centre’s transformation nears completion, we continue to explore further expansion opportunities across the south of England during 2017.”
RELATED STORIES
  Diversification key to competing with ‘mega-trusts’, says BH Live chief


Broadening the reach of a business and diversifying into more sectors is essential for the survival of squeezed trusts in the UK’s highly-competitive leisure operations market.
  BH Live to take over Portsmouth's Pyramids Centre


Leisure and cultural trust, BH Live has confirmed that it will be taking over the management and operation of the Pyramids Centre, Portsmouth in partnership with Portsmouth City Council from this autumn. The trust currently operates four leisure centres and two conference, exhibition and entertainment venues, in partnership with Bournemouth Borough Council.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
BH Live to reopen former Virgin Active club following £1m revamp
POSTED 01 Nov 2016 . BY Tom Walker
The centre will have an emphasis on health and wellbeing and will look to encourage young people and families to get more active together
BH Live, a social enterprise which operates leisure facilities across the South of England, is set to open a new health club in Corfe Mullen, East Dorset this month.

The site – previously operated by Virgin Active – includes a large gym floor, exercise studios, a 25m swimming pool and outdoor tennis courts.

The property has been unoccupied for more than two years since Virgin Active shuttered the club in February 2014.

The opening, on 14 November, follows a £1m redevelopment programme at the site, which has seen the pool being upgraded and the existing gym being expanded and fitted with new Life Fitness equipment and a MyZone system.

Called BH Live Active Corf Mullen, the centre will have an emphasis on health and wellbeing, with a number of activities being delivered in partnership with local healthcare providers.

An exercise referral activity programme will be put in place to encourage people with health conditions get more active and the site will also cater for families with a new soft play zone being installed for pre-school children.

BH Live Active’s 813 Club – for families with children aged between eight and 13 – will also be launched, in order to encourage young people and families to get more active together. A learn-to-swim programme for adults and children will begin in 2017.

“The wait is almost over and we are really looking forward to opening the doors to this fabulous new centre,” said Peter Gunn, BH Live’s CEO.

“We have had phenomenal support from the local authorities, community and businesses while the improvements have been taking place.

“As the centre’s transformation nears completion, we continue to explore further expansion opportunities across the south of England during 2017.”
RELATED STORIES
Diversification key to competing with ‘mega-trusts’, says BH Live chief


Broadening the reach of a business and diversifying into more sectors is essential for the survival of squeezed trusts in the UK’s highly-competitive leisure operations market.
BH Live to take over Portsmouth's Pyramids Centre


Leisure and cultural trust, BH Live has confirmed that it will be taking over the management and operation of the Pyramids Centre, Portsmouth in partnership with Portsmouth City Council from this autumn. The trust currently operates four leisure centres and two conference, exhibition and entertainment venues, in partnership with Bournemouth Borough Council.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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