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Basketball aiming to become the second-largest team game in Britain
POSTED 24 May 2016 . BY Matthew Campelli
Nick Humby (right) joined the newly-created BBF in January 2016 Credit: WBBL/Ville Vuorinen
Basketball’s governing body has set the ambitious target of growing the sport into the second-largest team game in Britain in terms of participation.

The goal forms part of the British Basketball Federation’s (BBF) wide-ranging strategy to safeguard and build the sport under the stewardship of chair Nick Humby.

Published today (24 May), Transforming Basketball in Britain Together 2016-2028 set out six outcomes and measures, as well as 10 strategic aims, which the organisation believes will put the sport on sound footing over the next decade and beyond.

Included in the overarching outcomes is developing opportunities to play the game at grassroots level. According to the BBF, basketball is currently the fourth most-played team sport among both men and women – behind football, rugby union and cricket for men and football, netball and hockey for women.

The aim is to increase participation numbers to make basketball the “fastest-growing team sport” in Britain for both men and women. To do this, the BBF will establish a number of programmes such as a “clear facilities strategy”, the development of grassroots coaches and officials and initiatives targeted towards underrepresented groups.

Of the former, the BBF plans to create hubs that “sit at the heart of communities” and act as “homes for the British Basketball League (BBL) and Women’s British Basketball League (WBBL) clubs”.

Other outcomes and measures relate to leadership and culture; awareness and profile of the sport; talent pathways and development; quality leagues and clubs; and, ultimately, a successful GB Team.

Securing funding from UK Sport and Sport England remain a strategic priority despite the acknowledgement from the BBF that it needs to commercialise. The body hopes its improved performance at international level – with six Eurobasket Finals reached between 2009-2015 – and its plans to target the inactive will persuade the quangos to invest.

The strategy is a result of a consultation that took place following the decision made by Basketball England, Basketball Scotland and Basketball Wales to give up their membership of governing body FIBA and create the confederated BBF. From October the transition will be complete, and teams will compete as Team GB at every level.

In a statement, the BBF conceded that it “will take several Olympic cycles to build the GB teams to where they aspire to be and to build the sport from the grassroots up”.

“The time is right to be taking on the challenge of transforming basketball in Britain with the coming together of the three home nations and in the context of the new government-led strategy,” said Humby. “We have made the first steps in building the relationships to foster belief and confidence in our sport and we look forward to making progress in the months and years ahead.”

To read the full report, click here.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Basketball aiming to become the second-largest team game in Britain
POSTED 24 May 2016 . BY Matthew Campelli
Nick Humby (right) joined the newly-created BBF in January 2016 Credit: WBBL/Ville Vuorinen
Basketball’s governing body has set the ambitious target of growing the sport into the second-largest team game in Britain in terms of participation.

The goal forms part of the British Basketball Federation’s (BBF) wide-ranging strategy to safeguard and build the sport under the stewardship of chair Nick Humby.

Published today (24 May), Transforming Basketball in Britain Together 2016-2028 set out six outcomes and measures, as well as 10 strategic aims, which the organisation believes will put the sport on sound footing over the next decade and beyond.

Included in the overarching outcomes is developing opportunities to play the game at grassroots level. According to the BBF, basketball is currently the fourth most-played team sport among both men and women – behind football, rugby union and cricket for men and football, netball and hockey for women.

The aim is to increase participation numbers to make basketball the “fastest-growing team sport” in Britain for both men and women. To do this, the BBF will establish a number of programmes such as a “clear facilities strategy”, the development of grassroots coaches and officials and initiatives targeted towards underrepresented groups.

Of the former, the BBF plans to create hubs that “sit at the heart of communities” and act as “homes for the British Basketball League (BBL) and Women’s British Basketball League (WBBL) clubs”.

Other outcomes and measures relate to leadership and culture; awareness and profile of the sport; talent pathways and development; quality leagues and clubs; and, ultimately, a successful GB Team.

Securing funding from UK Sport and Sport England remain a strategic priority despite the acknowledgement from the BBF that it needs to commercialise. The body hopes its improved performance at international level – with six Eurobasket Finals reached between 2009-2015 – and its plans to target the inactive will persuade the quangos to invest.

The strategy is a result of a consultation that took place following the decision made by Basketball England, Basketball Scotland and Basketball Wales to give up their membership of governing body FIBA and create the confederated BBF. From October the transition will be complete, and teams will compete as Team GB at every level.

In a statement, the BBF conceded that it “will take several Olympic cycles to build the GB teams to where they aspire to be and to build the sport from the grassroots up”.

“The time is right to be taking on the challenge of transforming basketball in Britain with the coming together of the three home nations and in the context of the new government-led strategy,” said Humby. “We have made the first steps in building the relationships to foster belief and confidence in our sport and we look forward to making progress in the months and years ahead.”

To read the full report, click here.
RELATED STORIES
British Basketball Federation to open public consultation


Stakeholders and members of the public will be able to have their say on the future of British basketball when a consultation is launched this week.
New £3.5m home for Sheffield Sharks approved


A new £3.5m (US$4.9m, €4.4m) arena for British Basketball League (BBL) club the Sheffield Sharks has been approved for construction on the city’s Olympic Legacy Park (OLP) site.
Leicester Riders set for 'transformational' arena move


Leicester Riders’ move to its new £6m (US$8.5m, €7.8m) arena is a “transformational” step for British basketball, according to chair Kevin Routledge.
BBF chair: Commercialisation key to British basketball’s future


Commercialisation and a solid governance structure will be crucial for the future development of British basketball, according to the British Basketball Federation’s (BBF) new independent chair.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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